How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs (Hardcover)

by Dan S. Kennedy (Author)

Editorial Reviews

Amazon.com Review
How to Succeed in Business by Breaking the Rules: A Plan for Entrepreneurs, by self-made millionaire Dan S. Kennedy, is an unorthodox blueprint for small-business success. It is based on the author's contrarian position that all rules are made to be broken, and is articulated clearly with colorful real examples drawn from the well known (Pulp Fiction director Quentin Tarantino) to the unknown (a group of airport massage therapists). Forget widely accepted principles such as blind optimism and arrogant self-promotion, he writes. Instead, break out of the box using the unconventional ideas and nontraditional techniques that he describes with cliché-busting glee.

From Library Journal
Kennedy (How To Make Millions with Your Ideas, Dutton, 1996) thumbs his nose at conventional paths to success. Here he writes about both famous and not-so-famous people who have become wealthy by defying the so-called "rules." Despite the author's iconoclastic way of thinking, he does believe in hard work and a good education. However, Kennedy maintains that even without a talent for creativity, pleasing personality, professional credentials, forced positive thinking, high IQ, or a natural-born anything, you can get that job, find customers compatible with your business philosophy, and get rich quick. Regarding technology, however, he is contradictory, advising the reader to "avoid seduction by technology," on the one hand, and, on the other, stating that "technology makes it easier than ever to start businesses with very little money." Nonetheless, Kennedy's book will appeal to entrepreneurs prepared to be self-promoting and a bit arrogant.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1997 Reed Business Information, Inc.

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Product Details

• Hardcover: 208 pages
• Publisher: Dutton Adult (September 1, 1997)
• Language: English
• ISBN-10: 0525941983
• ISBN-13: 978-0525941989
• Product Dimensions: 8.8 x 5.8 x 0.9 inches
• Shipping Weight: 14.1 ounces
• Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #394,292 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 10 people found the following review helpful:

5.0 out of 5 stars Read it !!!, May 19, 1998

By A Customer

I really enjoyed this book a lot. I am planning to start my own business and feel more confident after reading this book. It is funny, full of wisdom and makes you feel like you can overcome anything

3 of 12 people found the following review helpful:

5.0 out of 5 stars A great book!!!, September 30, 1999

By A Customer

I would reccomend this book to anyone. Even a person that has no interest in business can learn something from this book. It has real world advice and examples of how to succeed in business(and life.)

2 of 11 people found the following review helpful:

5.0 out of 5 stars THIS BOOK KICK BUTTTT. GREAT BOOK, GREAT READING>>>>>, January 30, 1998

By A Customer

THE TEXT WAS, THE BEST I HAVE READED IN A LONG TIME. TO THE POINT AND BLUNT. NO HOLDS BAR. THE BOOK IS REAL.......... VERY REAL AND TO THE POINT. IF YOU ARE LOOKING FOR A PICK ME UP.. READ ON MY FELLOW MAN!!! READ ON!! BUY IT NOW!!!!!!