by Lionel Sosa
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Product Description
Lionel Sosa' extraordinary achievements in advertising have made his San Antonio-based frim the leading consultant to Anglo corporations looking to break into the multicultural market. Now he turns the tables, showing Latino-Americans how to market themselves to a wider American business culture. Sosa draws on his own experience as well as those of other successful Latino politicians, entertainers, sports stars, and businesspeople to illustrate the obstacles that Latinos must overcome and the power of their heritage. By showing in complete detail how all Latinos can compete and win in American society, The Americano Dream stands alone in the marketplace and will quickly become the bible for a new generation of entrepeneurs. •There is a clearly defined market for this book. Latinos are the fastest growing ethnic group in the United States. •Lionel Sosa is the founder of the largest Hispanic advertising agency in the U.S. •Lionel Sosa is now the CEO of KJS, the nation'sfirst multicultural advertising agency, which helps Fortune 500 companies expand their business into Latino, Asian, and African-American markets. •Lionel Sosa has been featured on the "Today" show and profiled by Fortune, the Wall Street Journal, The New York Times, Forbes, and U.S. News and World Report. •Lionel Sosa lectures regularly to Latino businesses and community groups. •This hardcover is being published simultaneously with a Spanish-language Plume edition.
Lionel Sosa' extraordinary achievements in advertising have made his San Antonio-based frim the leading consultant to Anglo corporations looking to break into the multicultural market. Now he turns the tables, showing Latino-Americans how to market themselves to a wider American business culture. Sosa draws on his own experience as well as those of other successful Latino politicians, entertainers, sports stars, and businesspeople to illustrate the obstacles that Latinos must overcome and the power of their heritage. By showing in complete detail how all Latinos can compete and win in American society, The Americano Dream stands alone in the marketplace and will quickly become the bible for a new generation of entrepeneurs. •There is a clearly defined market for this book. Latinos are the fastest growing ethnic group in the United States. •Lionel Sosa is the founder of the largest Hispanic advertising agency in the U.S. •Lionel Sosa is now the CEO of KJS, the nation'sfirst multicultural advertising agency, which helps Fortune 500 companies expand their business into Latino, Asian, and African-American markets. •Lionel Sosa has been featured on the "Today" show and profiled by Fortune, the Wall Street Journal, The New York Times, Forbes, and U.S. News and World Report. •Lionel Sosa lectures regularly to Latino businesses and community groups. •This hardcover is being published simultaneously with a Spanish-language Plume edition.
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First Sentence:
Every time I heard a depressing new statistic on the state of the Hispanic in the United States, every time I saw a new "Hispanics and poverty" headline, I got angry. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cultural shackles Key Phrases - Capitalized Phrases (CAPs): (learn more)
San Antonio, United States, New York, Latin America, Roberto Goizueta, Hispanic Chamber of Commerce, South America, University of Texas, Anheuser Busch, Lou Agnese, Vikki Carr, Mexico City, Texas Neon, Burger King, Church's Fried Chicken, Dave Bamberger, New Jersey, Pat Legan, President Clinton, Richard Bela, Sioux City New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Every time I heard a depressing new statistic on the state of the Hispanic in the United States, every time I saw a new "Hispanics and poverty" headline, I got angry. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cultural shackles Key Phrases - Capitalized Phrases (CAPs): (learn more)
San Antonio, United States, New York, Latin America, Roberto Goizueta, Hispanic Chamber of Commerce, South America, University of Texas, Anheuser Busch, Lou Agnese, Vikki Carr, Mexico City, Texas Neon, Burger King, Church's Fried Chicken, Dave Bamberger, New Jersey, Pat Legan, President Clinton, Richard Bela, Sioux City New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
9
books
cite this book:
See all 9 books citing this book
- American Dream by J. W. Dicks on page 19
- The Maria Paradox by Rosa Maria Gill on page 133
- Henry Cisneros: Mexican American Leader (Hispanic Heritage) by Elizabeth Coonrod Martinez in Front Matter
- The One to One Future by Don Peppers on page 183
- Gloria Estefan (Contemporary Hispanic Americans) by Janel Rodriguez on page 150
- Marketing to American Latinos: A Guide to the In-Culture Approach by M. Isabel Valdes in Back Matter
- Futuring: The Exploration of the Future by Edward Cornish in Back Matter
- Immigrants and the American Dream: Remaking the Middle Class by William A. V. Clark in Back Matter
- Inviting Latino Voters: Party Messages and Latino Party Identification (Latino Communities: Emerging Voices) by Stacey Connaughton in Back Matter
- Electing the President, 2000: The Insiders' View by Kathleen Hall Jamieson on page 155
See all 9 books citing this book
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