Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Jack Sissors
|
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell |
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) by Ellen Lupton |
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan |
by Norm Goldstein
|
Editorial Reviews
Product Description
This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.
About the Author
Bonnie L. Drewniany is sequence chair for Advertising and Public Relations as well as an associate professor in the College of Journalism and Mass Communications, University of South Carolina, Columbia. She has an M.B.A. from Rutgers University with a concentration in marketing, and a B.S. from Syracuse University, with a concentration in Mass Communications. --This text refers to the Paperback edition.
This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.
About the Author
Bonnie L. Drewniany is sequence chair for Advertising and Public Relations as well as an associate professor in the College of Journalism and Mass Communications, University of South Carolina, Columbia. She has an M.B.A. from Rutgers University with a concentration in marketing, and a B.S. from Syracuse University, with a concentration in Mass Communications. --This text refers to the Paperback edition.
Product Details
Would you like to update product info or give feedback on images?
|
Look Inside This Book
Citations
(learn more)
9
books
cite this book:
See all 9 books citing this book
- Advertising Strategy: Creative Tactics From the Outside/In by Tom Altstiel on 5 pages
- Principles Of Advertising: A Global Perspective by Mona Lee in Back Matter (1), and Back Matter (2)
- Graphic Design on the Desktop: A Guide for the Non-Designer, 2nd Edition by Marcelle Lapow Toor on page 248
- The Publicity Process by Christine Friesleben Goff on page 267
- Teaching Mass Communication: A Guide to Better Instruction by Michael D. Murray on page 114
See all 9 books citing this book
What Do Customers Ultimately Buy After Viewing This Item?
 |
90% buy the item featured on this page: Creative Strategy in Advertising (Wadsworth Series in Journalism and Mass Communications) $48.95 |
 |
3% buy Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series) $12.97 |
 |
2% buy Advertising Media Planning, Sixth Edition $50.37 |
 |
2% buy Tested Advertising Methods (Prentice Hall Business Classics) $12.44 |
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Listmania!
|
|
So You'd Like to...
|
|
Look for Similar Items by Category
Items Eligible for Free Super Saver Shipping |
Buy Three Books, Get a Fourth Free |
|||||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
