Copywriting for the Electronic Media: A Practical Guide (Paperback)

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Editorial Reviews

Product Description

This text helps students learn how to write effective commercials for all types of electronic media. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Close to 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

About the Author

Milan D. "Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 300 pages
• Publisher: Wadsworth Publishing Company; 3rd edition (July 9, 1997)
• Language: English
• ISBN-10: 0534507549
• ISBN-13: 978-0534507541
• Product Dimensions: 10.9 x 8.4 x 0.5 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #2,947,606 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars well written, but out of date, September 12, 2005

By	Blaine Allen "impaler90" (chicago, IL USA) - See all my reviews (REAL NAME)

Since this book is from 1998, it's quite out of date and doesn't cover many new media or ideas from the last few years.

1 of 1 people found the following review helpful:

5.0 out of 5 stars For what it is..., April 16, 2003

By	Shamontiel L. Vaughn "Message from Montie blo... (Chicago) - See all my reviews

This review is from: Copywriting for the Electronic Media: A Practical Guide (with InfoTrac) (Paperback)

This book contains a lot of information needed to learn about the commercial & internet world. The way the book is formatted makes it so much easier to learn. Even after I sell this book and after I leave this class, I will still remember all the information I learned because it was just that readable.