Copywriting for the Electronic Media: A Practical Guide (with InfoTrac®) (Paperback)

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Editorial Reviews

Product Description

Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.

About the Author

Milan D. "Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books.

Product Details

• Paperback: 320 pages
• Publisher: Wadsworth Publishing; 5 edition (March 24, 2005)
• Language: English
• ISBN-10: 0534629148
• ISBN-13: 978-0534629144
• Product Dimensions: 10.7 x 8.5 x 0.6 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #63,699 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars well written, but out of date, September 12, 2005

By	Blaine Allen "impaler90" (chicago, IL USA) - See all my reviews (REAL NAME)

This review is from: Copywriting for the Electronic Media: A Practical Guide (Paperback)

Since this book is from 1998, it's quite out of date and doesn't cover many new media or ideas from the last few years.

1 of 1 people found the following review helpful:

5.0 out of 5 stars For what it is..., April 16, 2003

By	Shamontiel L. Vaughn "Message from Montie blo... (Chicago) - See all my reviews

This review is from: Copywriting for the Electronic Media: A Practical Guide (with InfoTrac) (Paperback)

This book contains a lot of information needed to learn about the commercial & internet world. The way the book is formatted makes it so much easier to learn. Even after I sell this book and after I leave this class, I will still remember all the information I learned because it was just that readable.