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Product Description
E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.
About the Author
Professor Kleindl is a member of the faculty of Missouri Southern State College. He has been the Director of the Center for Entrepreneurship at Missouri Southern and a professor of marketing. Dr. Kleindl was one of the early developers of electronic marketing courses. He has been teaching computer technology to students since 1984. In 1994 he started a virtual marketing course designed to use multimedia application to promote products on disk and CD-ROM. The course evolved with the growth of the World Wide Web to become an Internet marketing course with an e-business strategic emphasis. Professor Kleindl's research and publications interests are related to entrepreneurship, innovation and strategy, and Internet marketing. He has a Ph.D. in Marketing from Oklahoma State University and an MBA from Southern Illinois University. Dr. Kleindl has consulted numerous businesses on Web page design, Web portal development, and developing business plans for high-tech IPOs.
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› Visit Amazon's Brad Alan Kleindl Page
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