Farce to Force: Building Profitable E-Commerce Strategies (Hardcover)

~ Sarah McCue (Author)

Editorial Reviews

Product Description

Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to establish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Farce to Force: Building E-Commerce Strategies focuses on the nine functional areas of e-commerce, offers in-depth coverage of challenges and opportunities unique to e-commerce, highlights effective Web sites, addresses Internet marketing issues, and much more.

About the Author

Dr. Sarah McCue is former manager of the Information and Communications Technology for Development practice at the United Nations Development Program, and currently with the World Bank. She has 15 years of experience working on business and government issues with the UN Industrial Development Organization, UN Conference on Trade and Development, World Bank, and the International Trade Centre in Geneva on trade, e-commerce, and e-government issues. A former president of the North American Association of Small Business Educators, Dr. McCue is also a successful author. Her Secrets of Electronic Commerce (IITC/UNCTAD/WTO, 2000) is adapted in more than 40 countries, while Trade Secrets (Wayne State University, 2001) is now in its third edition in the United States and has been adapted in more than 60 countries. She also wrote The Federal Role of National Export Development Organizations and drafted the E-Commerce Strategy for the U.S. Small Business Administration. In addition, Dr.She earned her Ph.D. in Political Science and International Business from Wayne State University.

Product Details

• Hardcover: 240 pages
• Publisher: South-Western Educational Pub; 1 edition (January 9, 2006)
• Language: English
• ISBN-10: 0538726776
• ISBN-13: 978-0538726771
• Product Dimensions: 9.1 x 5.8 x 1.1 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,123,174 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

1.0 out of 5 stars Outdated and Tedious, October 17, 2008

By	B. Vaughan - See all my reviews (REAL NAME)

This book sports a 2006 copyright, but appears to have been researched and written from 1996 to 2002. The information and positions taken were effectively 4 years out of date when published and this makes reading the book both frustrating and tedious. Can't recommend.

0 of 1 people found the following review helpful:

5.0 out of 5 stars When's the next one?, January 11, 2009

By	Jeani Sancey - See all my reviews (REAL NAME)

Dr McCue's attention to detail in this book makes approaching online selling less intimidating for this Personal Chef. Thanks!

J.Sancey
Florida

4 of 12 people found the following review helpful:

5.0 out of 5 stars Right-on eMarketing Observations, January 17, 2006

By	Burke Franklin (Chico, CA) - See all my reviews (REAL NAME)

eMarketing is a key component of our business and much of our success. Sarah's success comes from helping others, which she does very well! With so much being said about emarketing, often by self-serving authors, Sarah continues to be objective and forthcoming with real-world observations.
- Burke Franklin, Author of Business Black Belt and BizPlanBuilder business planning software.