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Product Description
Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to establish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Farce to Force: Building E-Commerce Strategies focuses on the nine functional areas of e-commerce, offers in-depth coverage of challenges and opportunities unique to e-commerce, highlights effective Web sites, addresses Internet marketing issues, and much more.
About the Author
Dr. Sarah McCue is former manager of the Information and Communications Technology for Development practice at the United Nations Development Program, and currently with the World Bank. She has 15 years of experience working on business and government issues with the UN Industrial Development Organization, UN Conference on Trade and Development, World Bank, and the International Trade Centre in Geneva on trade, e-commerce, and e-government issues. A former president of the North American Association of Small Business Educators, Dr. McCue is also a successful author. Her Secrets of Electronic Commerce (IITC/UNCTAD/WTO, 2000) is adapted in more than 40 countries, while Trade Secrets (Wayne State University, 2001) is now in its third edition in the United States and has been adapted in more than 60 countries. She also wrote The Federal Role of National Export Development Organizations and drafted the E-Commerce Strategy for the U.S. Small Business Administration. In addition, Dr.She earned her Ph.D. in Political Science and International Business from Wayne State University.
Getting swept up into the excitement of the dot.com boom, many managers left traditional business sense behind. E-commerce expert Sarah McCue offers a practical guide to help small and midsize companies get back on track and back to the basics. Based on lessons learned from the dot.com rise and fall, this practical resource reintroduces proven business practices in the context of e-commerce as it illustrates how to establish and implement effective Internet strategy. Offering insight into the secrets of e-commerce, Farce to Force: Building E-Commerce Strategies focuses on the nine functional areas of e-commerce, offers in-depth coverage of challenges and opportunities unique to e-commerce, highlights effective Web sites, addresses Internet marketing issues, and much more.
About the Author
Dr. Sarah McCue is former manager of the Information and Communications Technology for Development practice at the United Nations Development Program, and currently with the World Bank. She has 15 years of experience working on business and government issues with the UN Industrial Development Organization, UN Conference on Trade and Development, World Bank, and the International Trade Centre in Geneva on trade, e-commerce, and e-government issues. A former president of the North American Association of Small Business Educators, Dr. McCue is also a successful author. Her Secrets of Electronic Commerce (IITC/UNCTAD/WTO, 2000) is adapted in more than 40 countries, while Trade Secrets (Wayne State University, 2001) is now in its third edition in the United States and has been adapted in more than 60 countries. She also wrote The Federal Role of National Export Development Organizations and drafted the E-Commerce Strategy for the U.S. Small Business Administration. In addition, Dr.She earned her Ph.D. in Political Science and International Business from Wayne State University.
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Inside This Book
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First Sentence:
Since the introduction of the first commercial sites in 1994, e-commerce has spread across the globe as a marketing, sales, and communication phenomenon, even totally changing the face of some business sectors. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
online customer service, electronic economy, virtual conferences, marketing medium Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, South Africa, United Kingdom, World Trade Organization, Forrester Research, Department of Commerce, World Wide Web, Small Business Development Centers, International Telecommunications Union, The Economist Intelligence Unit New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Since the introduction of the first commercial sites in 1994, e-commerce has spread across the globe as a marketing, sales, and communication phenomenon, even totally changing the face of some business sectors. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
online customer service, electronic economy, virtual conferences, marketing medium Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, South Africa, United Kingdom, World Trade Organization, Forrester Research, Department of Commerce, World Wide Web, Small Business Development Centers, International Telecommunications Union, The Economist Intelligence Unit New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 2
books:
- Great Lakes by Rh Value Publishing on page 30, and page 31
- Costa Rica (Dropping in on) by Patricia M. Moritz on page 156
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