Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
30 used & new from $4.71

Have one to sell? Sell yours here
 
   
Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
 
See larger image
 
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get yours here.
 
  

Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies (Hardcover)

by Susan K. Jones (Author), Ted Spiegel (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)

List Price: $29.95
Price: $29.95 & this item ships for FREE with Super Saver Shipping. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 3 left in stock--order soon (more on the way).

Want it delivered Friday, July 17? Choose One-Day Shipping at checkout. Details
15 new from $6.73 15 used from $4.71

Frequently Bought Together

Customers buy this book with The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott

Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Customers Who Bought This Item Also Bought

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

by Bruce C. Brown
4.6 out of 5 stars (24)  $16.47
Internet Marketing: Integrating Online and Offline Strategies

Internet Marketing: Integrating Online and Offline Strategies

by Mary Lou Roberts
$86.62
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

by Michael Miller
4.5 out of 5 stars (6)  $16.49
Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

by Miguel Todaro
4.7 out of 5 stars (9)  $16.47
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

by Amy Shuen
4.3 out of 5 stars (27)  $16.49
Explore similar items

Editorial Reviews

Review
…an excellent book packed with the wisdom of experience. Read this book if you want to learn from some of the true pioneers and successful veterans of Internet marketing.

Finally- a to-the-point book that cuts through all the Internet noise- valuable and thought-provoking with practical application across all aspects of E-commerce and Internet Marketing.

…an insightful overview of Internet success and failures. Lessons from their book make it clear who the winners in the Internet Age will be…

…incredibly practical and realistic! I lead seminars on Internet Marketing, and I learned a lot from the living examples from the seasoned veterans in the book.

Today’s marketers understand that individuals are using multiple media and multiple sales channels…a great look at how companies will succeed with this new consumer.

Product Description
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.

See all Editorial Reviews

Product Details

  • Hardcover: 264 pages
  • Publisher: South-Western Educational Pub; 1 edition (September 30, 2002)
  • Language: English
  • ISBN-10: 0538727195
  • ISBN-13: 978-0538727198
  • Product Dimensions: 9.3 x 6.4 x 0.6 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.com Sales Rank: #1,355,330 in Books (See Bestsellers in Books)

Citations (learn more)
1 book cites this book:

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

 

Customer Reviews

2 Reviews
5 star:
 (2)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
1 of 1 people found the following review helpful:
5.0 out of 5 stars A Great New Book on Integrating Online and Offline Marketin, November 23, 2002
By A Customer
What a great book! Text explains the key principles for implementing the strategies needed to be successful in today's onlne/offline world and cases show how smart marketers are making it work now. All the most profitable ways to integrate online and offline marketing in this exciting (and confusing) new world are covered. An excellent sourcebook for marketing executives, general managers and students.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
0 of 1 people found the following review helpful:
5.0 out of 5 stars Susan Jones does it again!, January 30, 2003
By A Customer
This book is fantastic! I had the opportunity to have Jones as a professor and have read many of her books. She is an amazing teacher as well as author. Anyone would benefit from reading this book.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews



Customer Discussions

 Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


Active discussions in related forums
   


Product Information from the Amapedia Community

Beta (What's this?)



Look for Similar Items by Category


Smooth Operator

Shop for garage door openers

Find garage door products (opener kits, remotes, mini-key-chain controls, and wireless-key entry systems) in the Hardware Store. Opening the garage door shouldn’t be a chore.

Shop all garage door hardware

 

Best Books of 2008

Best of 2008
Find our top 100 editors' picks as well as customers' favorites in dozens of categories in our Best Books of 2008 Store.
 

Dive into Summer Reading

Summer Reading for Kids and Teens
Don't even think about hitting the beach without browsing the books in our Summer Reading Store. Discover bestsellers, paperback picks, beach reads, and more terrific titles all summer long.
 

The Selection Is Electric

Shop the Lighting & Electrical Store
From light bulbs to switches, outlets, and wall plates, find what you need in the Lighting & Electrical Store.

Shop Lighting & Electrical

 

 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Where's My Stuff?

Shipping & Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue shopping: Top Sellers
Free
Free by Chris Anderson
Paranoia
Paranoia by Joseph Finder
My Soul to Lose
My Soul to Lose by Rachel Vincent
Glenn Beck's Common Sense

Conditions of Use | Privacy Notice © 1996-2009, Amazon.com, Inc. or its affiliates