Product Description
In this strategic and thought-provoking book, Earl Naumann reveals the key success factor for every business -- manufacturing, service, or retail -- is the ability to maximize customer value. Product quality alone is not enough. Customers must be integrated throughout a firm's decision-making process. And from that re-engineered corporate culture must flow three imperatives: product quality, service quality, and value-based pricing. Master those three and your power base will grow strong with loyal customers.
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› Visit Amazon's Earl Naumann Page
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Citations
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2
books
cite this book:
- Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) by Martin Christopher on page 21, and page 38
- Case Studies in Bayesian Statistics: Volume IV (Lecture Notes in Statistics/140) by Constantine Gatsonis on page 41
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