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- The Brand Marketing Book by Joe Marconi on page 183, page 188, and Back Matter
- I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by David Greising on page 282, and Back Matter
- Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them by Donald W. Hendon on page 31
- The Big Idea by Steven D. Strauss in Back Matter
- The Transformation of Management by Mike Davidson in Back Matter
See all 17 books citing this book
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