The Talent Code: Greatness Isn't Born. It's Grown. Here's How. (Hardcover)

~ (Author)

Editorial Reviews

From Publishers Weekly

Journalist Coyle travels the world to discover the truth about talent in this fascinating account that studies how individuals can unlock their full potential and bring their talents to light. The discoveries put forth by Coyle come down to three main elements: coaching, motivation and practice. While these hardly seem like breakthroughs, Coyle's discovery process proves fascinating. Providing detailed examples from a variety of different sources, Coyle's work becomes as motivational as the stories he presents. John Farrell reads with a voice that is at once firm yet highly identifiable. The resulting recording serves as a fine instructional guide for those searching for how to fulfill their dreams. A Bantam hardcover (Reviews, Apr. 6). (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Audio CD edition.

Review

"I only wish I'd never before used the words 'breakthrough' or 'breathtaking' or 'magisterial' or 'stunning achievement' or 'your world will never be the same after you read this book.' Then I could be using them for the first and only time as I describe my reaction to Daniel Coyle's The Talent Code. I am even willing to 'guarantee' that you will not read a more important and useful book in 2009, or pretty much any other year. And if all that's not enough, it's also 'a helluva good read.'"—Tom Peters, author of In Search of Excellence

"This is a remarkable—even inspiring—book. Daniel Coyle has woven observations from brain research, behavioral research, and real-world training into a conceptual tapestry of genuine importance. What emerges is both a testament to the remarkable potential we all have to learn and perform and an indictment of any idea that our individual capacities and limitations are fixed at birth."—Dr. Robert Bjork, Distinguished Professor and Chair of Psychology, UCLA

I only wish I’d never before used the words ‘breakthrough’ or ‘breathtaking’ or ‘magisterial’ or ‘stunning achievement’ or ‘your world will never be the same after you read this book.’ Then I could be using them for the first and only time as I describe my reaction to Daniel Coyle’s The Talent Code. I am even willing to guarantee that you will not read a more important and useful book in 2009, or any other year. And if all that’s not enough, it’s also a helluva good read.” —Tom Peters, coauthor of In Search of Excellence and author of Re-imagine!

“Daniel Coyle digs deep into the core of the insatiable desire to become ‘better.’ An amazing read with many practical applications for everyday life.” —Apolo Anton Ohno, Olympic gold medalist


From the Har... --This text refers to the Kindle Edition edition.

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: Bantam (April 28, 2009)
• Language: English
• ISBN-10: 055380684X
• ISBN-13: 978-0553806847
• Product Dimensions: 8.3 x 5.6 x 1.2 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (52 customer reviews)
• Amazon.com Sales Rank: #796 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #1 in	Books > Health, Mind & Body > Psychology & Counseling > Creativity & Genius
  #3 in	Books > Science > Biological Sciences > Anatomy
  #3 in	Books > Health, Mind & Body > Psychology & Counseling > Neuropsychology

Customer Reviews

Most Helpful Customer Reviews

134 of 137 people found the following review helpful:

5.0 out of 5 stars Want To Be Great? Better Get Busy!, April 28, 2009

By	Daniel L. Marler (Oak Lawn, IL, USA) - See all my reviews (REAL NAME)

How do people get good at something? Wait a minute, that's the not the right question, how do people get great at something?

Well, frankly, there has been a significant amount of research on the matter of human performance and the development of skill/talent. Author, Daniel Coyle, has looked at the research and he also went on a road trip to what he calls "talent hotbeds", places where great talent has been produced out of proportion to their size and perceived stature; for example, a Russian tennis club, a music school in Dallas, a soccer field in Brazil, and others.

Coyle shares what he learned in this excellent book, "The Talent Code". The Talent Code covers three basic areas:

1) Deep practice. Practice is important to world-class performance. I guess everyone knew that already, huh? Well, sometimes, it doesn't hurt to remind of everyone of the obvious. What might be a little more helpful is the understanding of "how" to practice. What constitutes "deep practice"? This is the kind of practice that separates the great from the not-so-great.

The understanding of "deep practice" involves an understanding of a substance called "myelin". Myelin is the insulation that wraps around nerve fibers. According to Coyle, myelin turns out to be a very big deal in the development of skill. Myelin is increased through deep practice and, in turn, increased myelin affects the signal strength, speed and accuracy of the electric signals traveling through nerve fibers. This increase of myelin and its effect on neurons has more to do with skill development than had previously been realized.

2) Ignition. If a person is going to invest the amount of time and passion and concentrated, difficult practice that produces high-level skill, that person will have to be deeply motivated. This is the aspect of skill development that Coyle refers to as "ignition". Coyle writes, "Where deep practice is a cool, conscious act, ignition is a hot, mysterious burst, an awakening." This deep passion is a necessary part of the attainment of great skill.

3) Master coaching. World class talent requires help and feedback and guidance from disciplined, committed, coaches. Think of this as the wise, older sage who can tell the student what he can't tell himself. The development of great skill seems to require the help of people who have the ability to grow talent in others.

Much of the content of "The Talent Code" reminded me of the book, "Talent Is Overrated" by Geoff Colvin, they contain many of the same insights regarding the development of talent. I loved both of these books and they are both worth reading. One of the encouraging and motivating truths that these books reveal is that great skill can be attained by virtually anyone who is willing to sincerely and passionately make the necessary commitment to its development. But, as one of the lines in the book suggests . . . "Better get busy."

Dan Marler
Oak Lawn, IL

80 of 89 people found the following review helpful:

3.0 out of 5 stars hit and miss, May 5, 2009

By	shoshidge "shoshidge" - See all my reviews

In spite of the cringe-inducing title,(it seems, after Dan Brown, any hack wanting to get a book published names it The '_____' Code), I mostly liked this book.

Coyle's premise is brilliant in it's simplicity, explore places which generate a disproportionate amount of greatness in arts, athletics or scholarship and figure out what, if anything, they have in common.

His conclusions regarding the importance of specific practice habits, motivational experiences and coaching techniques seem bang-on, and, in hindsight, obvious once you've read about his insights while visiting an assortment of young over-acheivers.

It's a fun read, but he loses me on two points.
Firstly, Coyle is too eager to dismiss the idea of inborn talent.
While he rightly points out that the acquisition of skill is the result of deep practice, the degree of improvement still varies between individuals who share the same practice habits. Something more must be going on.

Secondly in his giddy enthusiasm over myelin building, he potentially paints himself in a corner should we discover that the ability to build myelin has any genetic correlation,(which a recent UCLA study seems to suggest).

In the end, he succeeds in winning me back by making satisfying digs against two of my most despised modern parenting practices, namely, Baby Einstein videos and the tendency to dish out un-earned praise in the name of esteem building.

good read.

28 of 29 people found the following review helpful:

4.0 out of 5 stars Very good, but there are some frustrating contradictions, May 31, 2009

By	Viriya Taecharungroj "www.tedded.net" (Bangkok, Thailand) - See all my reviews (REAL NAME)

Amazon Verified Purchase

"I'm going to practice it a zillion million times," she said. "I'm going to play super good."

"The Talent Code" by Daniel Coyle is a book on how to grow talent. The author is against the wisdom that talent is natural. The book is around the belief that talent come from Myelin. Myelin is the "insulation that wrap these nerve fibers and increases signal strength, speed, and accuracy." When the certain signal is sent down the nerve system, myelin wraps around the nerve fibre. The thicker the myelin, the better the signal. Thus, "skill is myelin insulation that wraps neural circuits and that grows according to certain signals."

The book is divided into three parts of talent growing; 1. Deep Practice 2. Ignition 3. Master Coaching

Contents

Part 1: Deep Practice

Chapter 1: The Sweet Spot
This is the first chapter to familiarise us with the deep practice. Coyle wrote about Brazilian football (soccer) and why it is the world's talent hotbed. He had an amazing story of Edwin Link and how his unusual device transformed the training of the Air Force.

Chapter 2: The Deep Practice Cell
This chapter surrounds the idea of myelin and how it might be the holy grail to talent. It is very scientific. To sum it up, "deep practice x 10,000 hours = world-class skill."

Chapter 3: The Brontës, the Z-Boys, and the Renaissance
The author started with the Brontë sisters from England in the 1850s who wrote fantastic children books. He also wrote about the group of skaters by the name of Z-Boys and the guilds during the renaissance and how they produced highly talented people.

Chapter 4: The Three Rules of Deep Practice
This chapter, Coyle gives us three rules of Deep Practicing. 1. Chunk It Up 2. Repeat It 3. Learn to Feel It
Part 2: Ignition

Chapter 5: Prima Cues
It is merely things that get you interested, that excite you and bring you passion. Coyle wrote on how the success of Se Ri Pak, a Korean golfer, had an impact on the next generation of female Korean golfers and how young Russian tennis players wanted to be the new Anna. "If she can do it, why can't I?"

Chapter 6: The Curaçao Experiment
The remote Caribbean island, Curaçao, did a miraculous work at producing lots of talented baseball players because the ignition sparked when an island hero, Andruw Jones, hit a home run. However, the real success of Curaçao is that it keeps motivational fire lit, Doyle tells you how they did it.

Chapter 7: How to Ignite a Hotbed
This chapter is about KIPP (Knowledge Is Power Program) by Mike Feinberg and Dave Levin. The story of success of KIPP is like a miracle but the core of it is to constantly ignite the students with just a word, college. No,... "COLLEGE!!"

Part 3: Master Coaching

Chapter 8: The Talent Whisperers
Talent does not come alone, the talented people in their fields need a coach, a mentor, or a master. Coyle wrote about Herman Lamm, the originator and teacher of modern bank-robbing skill! He wrote about Hans Jansen, a cello teacher at Meadowmount Music School in Chicago and how he personalised his teaching method. There is also a wonderful story of John Wooden, a great basketball coach and his amazing coaching techniques.

Chapter 9: The Teaching Blueprint
The author elaborated the four virtues of teaching 1. The Matrix or a task-specific knowledge of the teacher (He wrote a nice story of Linda Septein who taught Jessica Simpson and Beyonce Knowles) 2. Perceptiveness - how to perceive students individually 3. The GPS Reflex - the just-in-time informative directives 4. Theatrical Honesty which is the ability to connect with students.

Chapter 10: Tom Martinez and the $60 Million Bet
This is a chapter about Tom Martinez, a retired junior college American football coach, and his teaching method on a promising young quarterback, JaMarcus Russell.

...

I would like to compare this book to an ideal book: a book that is easy to understand, distinct, practical, credible, insightful, and provides great reading experience.

Ease of Understanding: 8/10: The book is written in simple language albeit some scientific information. The structure is very simple with the three parts, Deep Practice, Ignition, and Master Coaching. Minor drawbacks are some uses of unnecessary ambiguous words such as Matrix, Threatrical Honesty, etc. but they are minor, though.

Distinction: 7/10: There are many books on this subject already and it reminds me of a recent book, "Outliers" by Malcolm Gladwell and the two have some similarities and some differences. However, The Talent Code is excellent at instilling the knowledge of Myelin making us view talent from a different perspective.

Practicality: 8/10: This book is practical especially in the field on Deep Practice. Daniel Coyle explained nicely on this issue and it is not difficult to implement it to our daily life. Chunk It Up, Repeat, and Learn to Feel It are pretty much straightforward and Deep Practice is the best part of the book because the other two, Ignition and Master Coaching are more difficult to implement.

Credibility: 3/10: Although this is a very good book, it has a major flaw. This book is like a qualitative research. It is deep in the subject and in the examples and stories in the book. However, it lacks generalisation. You might say "That's the way it is" to a story but that might not be the way the rest are. There are some contradictions in the book as well.

For example, in the Chapter 9, the author stated that teaching soccer is different from teaching violin. Teaching soccer must be free flowing because the soccer circuitry is "varied and fast, changing fluidly in response to each obstacle." So, the coach rather lets the players perform. On the other hand, the violinist has to be accurate, precise, and stable. The coach, thus, has to stop and make sure that the circuitry is correct.

The argument is convincing and sensible until we noticed the way the legendary John Wooden, a basketball coach, coached. It's undisputed that basketball is more similar to soccer than violin that it requires fluidity in the game but Coyle wrote that John Wooden constantly issuing informative corrections of movements to players. He might not stop the game but he surely keeps correcting players, not letting them flow. Coyle wrote "[The soccer coach] occasionally smiles ot laughs or says oooooooo for a close play as a fan would. But he doesn't coach in the regular sense of the term, which is to say he doesn't stop the game, teach, praise, critique, or otherwise exert any control whatsoever."

There are some other contradictions or, at least, an overlap. In the chapter 8, Coyle wrote that some coaches coach love or make the children love what they are doing. The quote from the research of Dr. Benjamin Bloom in the chapter is "Perhaps the major quality of these teachers was that they made the initial learning very pleasant and rewarding. Much of the introduction to the field was a playful activity, and the learning at the beginning of the stage was much like a game."

However, in chapter 7, regarding KIPP, the process is not really similar, if not opposite. The new students will be introduced to "discipline" from the first day on everything; how to walk, how to talk, how to sit at a desk, how to look at a teacher or classmate who's speaking, and so on. Students, on the first day, sat on the floor without a desk because "...everything here at KIPP is earned. EVERYTHING is earned. Everything is EARNED." This is a much tougher game than the piano class in Dr. Bloom's research. Likewise, at Spartak, the tennis hotbed in Russia, they did not "play" tennis - they preferred the verb borot'sya - "fight" or "struggle."

There are many minor contradictions and overlaps in this book and make it much less convincing and credible and much of them are in the parts of "Ignition" and "Master Coaching."

Insightful: 7/10: Daniel Coyle had done a very good work with his interviews in the so-called talent hotbeds around the world. Those examples are backed with stories from those involved. However, more researches with less depth would be great to confirm the findings of the deep and insightful ones.

Reading Experience: 6/10: At first, this book is very promising with the first part, "Deep Practice." It gives you intriguing knowledge and very practical methods. However, the book fades out in the later parts I discussed above. While the "Deep Practice" part is very scientific, the other parts are not as solid. The general theme of the whole book is nice but the contradictions can frustrate you.

Overall: 6.5/10: This is a good book with a different perspective on how we look at talent. It will provide you with inspiration and sufficient guidelines to make you more talented in your fields. The Deep Practice part of the book is simply invaluable. The other two parts are not bad but some unclear messages might hold you back.

(I have done this kind of review for some months; if any of you have a comment or suggestion, please do tell)