or
Sign in to turn on 1-Click ordering.
 
 
Express Checkout with PayPhrase
What's this? | Create PayPhrase
Sorry!
More Buying Choices
23 used & new from $85.00

Have one to sell? Sell yours here
 
   
Competitive Intelligence: Gathering, Analysing And Putting It to Work
 
See larger image
 
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get your Kindle here.
 
  

Competitive Intelligence: Gathering, Analysing And Putting It to Work (Hardcover)

~ (Author)
No customer reviews yet. Be the first.

Price: $120.00 & this item ships for FREE with Super Saver Shipping. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 2 left in stock--order soon (more on the way).

Want it delivered Tuesday, November 10? Choose One-Day Shipping at checkout. Details
11 new from $108.60 12 used from $85.00

Frequently Bought Together

Customers buy this book with Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies by Benjamin Gilad

Competitive Intelligence: Gathering, Analysing And Putting It to Work + Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
Price For Both: $138.45

Show availability and shipping details


Customers Who Bought This Item Also Bought

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

by Craig S. Fleisher
4.5 out of 5 stars (14)  $111.16
Explore similar items

Editorial Reviews

Product Description

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's "Competitive Intelligence" explains: the theory of business competition; how companies try to get ahead of their rivals; methods of research and sources of information that generate the raw material for creating intelligence; analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. "Competitive Intelligence" also provides a legal and ethical framework to guide the unwary and to curb the over-enthusiastic. The final chapter, Intelligence Countersteps, will open your eyes to the need to protect your own organization from some of the practices of less scrupulous researchers and investigators.


About the Author

Christopher Murphy is a director of Ravensbourne Research Limited. He has specialised in competitive intelligence for the last 12 years and has run courses on the subject for the last four years.

Product Details


More About the Author

Christopher Murphy
Discover books, learn about writers, read author blogs, and more.

Visit Amazon's Christopher Murphy Page


Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews


There are no customer reviews yet.
Video reviews
Video reviews
Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Discussion Replies Latest Post
Textbooks for Kindle DX? 61 16 hours ago
textbook scam 66 5 days ago
Amazon is a great place to buy textbooks! 35 17 days ago
Search Customer Discussions
Search all Amazon discussions
   
Related forums



So You'd Like to...


Create a guide

Product Information from the Amapedia Community

Beta (What's this?)


Look for Similar Items by Category


Look for Similar Items by Subject

 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.