- Hardcover: 390 pages
- Publisher: Longman Group United Kingdom (November 1988)
- Language: English
- ISBN-10: 0582286743
- ISBN-13: 978-0582286740
- Average Customer Review: No customer reviews yet. Be the first.
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Amazon.com Sales Rank: #2,738,198 in Books (See Bestsellers in Books)
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#57 in Books > Nonfiction > Social Sciences > Communication > Research
(Publishers and authors: Improve Your Sales)
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