Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide for Coaches (Paperback)

by Deborah Brown-Volkman (Author) "In the eight years that I have been an Executive Coach, I have noticed that only a small percentage of coaches earn a six-figure income..." (more)
Key Phrases: Coaching Tip, Days Approximate Cost, Surpass Your Dreams (more...)

Editorial Reviews

Product Description
Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to market your practice, yet not enough direction on where to begin? Would you like quick answers and a complete resource guide in one place that makes marketing easy to apply and understand?

This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to coach and how to create a program that potential clients will pay you lots of money for. You will understand the components of creating a winning marketing strategy and learn tips and techniques to implement your plan. You will also discover how to become masterful at both marketing and selling.

“Four Steps To Building A Profitable Coaching Practice is a clear and concise guide to niche-marketing for coaches.” Talane Miedaner, best-selling author of Coach Yourself To Success

"A great book with a lot of valuable information from a master at doing what she does best.” Sandy Vilas, Master Certified Coach and CEO CoachInc.com

“This is a great book. Thorough, professional, and easy to read.” Judy Feld, Master Certified Coach and President International Coach Federation (ICF) 2003

About the Author
Deborah Brown-Volkman is the president of Surpass Your Dreams, Inc., a successful career and mentor coaching company, that has been delivering a message of motivation, success, and personal fulfillment since 1998.

Product Details

• Paperback: 154 pages
• Publisher: iUniverse, Inc. (October 30, 2003)
• Language: English
• ISBN-10: 0595296602
• ISBN-13: 978-0595296606
• Product Dimensions: 8.8 x 6 x 0.6 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #15,623 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #7 in	Books > Business & Investing > Management & Leadership > Training
  #9 in	Books > Business & Investing > Reference > Case Studies
  #85 in	Books > Business & Investing > Job Hunting & Careers > Guides

Customer Reviews

Most Helpful Customer Reviews

74 of 76 people found the following review helpful:

5.0 out of 5 stars The most important how-to book a coach can read., December 4, 2003

By	Craig Jennings "Business Coach" (Port Washington, NY United States) - See all my reviews (REAL NAME)

Coaching is a peculiarly difficult service to market! You're marketing yourself, and all sorts of emotions get in the way of direct action -"I musn't boast", "I can't promote myself","Am I good enough", "I don't want to be seen as pushy" are examples I've heard. Questions of self-worth abound. Many coaches need major coaching in this area! In fact, if you don't market your coaching services regularly and aggressively, you'll sooner or later stop coaching! This book meets that need head-on, with sections on Deciding Who You Want To Coach, Creating a Program Your Target Audience Will Pay For, Creating a Marketing Strategy, and Learning How To Sell. In addition, the largest chapter, Creating a Marketing Strategy, lays out all the marketing options, and, coachlike, offers assignments to the reader to get him/her moving. I found the section on Working With The Press particularly interesting, and challenging. That alone is worth the price of the book. I run a coaching chapter in New York City, and I've invited the author to come and present her book to our membership. If you're a coach, or planning to be one, I highly recommend this book. It is a marketing seminar all by itself. It gives a very clear, well-organized and concise outline of the steps you can take to make coaching a delight - not only because of what you can contribute to others, but also because you can make a very nice living doing so!

31 of 31 people found the following review helpful:

5.0 out of 5 stars Complete Marketing Resource for Coaches, October 4, 2005

By	O. Brown "Ms. O. Khannah-Brown" (Twopeas, WA) - See all my reviews (TOP 10 REVIEWER)    (REAL NAME)

*****
This book, though short, is succinct and very useful, very rich in content---a great guide for coaches who are wanting to begin marketing their practices. Marketing information is hard to organize, because as a coach, you really just want to know what you need to know to make your practice successful, and not a lot more than that. If you agree with me, this is the book for you.

There are lots of resources for coaches who want to delve deeper into any particular type of marketing---for example, running teleclasses---but enough basic information so that you can get started, along with time estimates, cost estimates, and estimates as to how long you would have to do any particular activity before it becomes profitable.

I really appreciated the Resource section in the back of the book covering Internet sites for sources from everything from headsets for the telephone, to e-book resources, to credit card merchants and alternatives like PayPal, etc. The Resource section is for the most part specific just to coaching, and the more general resources are useful, too, unlike some appendices.

There are assignments throughout the book for those people who enjoy exercises to assist you in actually DOING the things you need to do to market your practice. The assignments seemed good, but am using the book as a sourcebook to help me to brainstorm, so I just read over them for ideas. I cannot imagine anyone going through and doing these exercises, though, and by the end of the book NOT having a thriving practice.

This is definitely the best book I have ever read on marketing for coaches! I can't imagine how it could have been written any better or how it could have been any more helpful unless the author did the marketing FOR me :)
*****

25 of 26 people found the following review helpful:

5.0 out of 5 stars Four Steps To Building A Profitable Coaching Practice, December 3, 2003

By	MT, Personal Life and Transition Coach (Huntington NY) - See all my reviews

I found Deborah's book to be straightforward, precise and probably the most useful of anything I have read for creating and marketing my coaching practice... and all in one resource! She breaks down each of four steps clearly and concisely for even the most beginner coach. An excellent and exciting resource for any coach at most any level.