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Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide for Coaches
 
 
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Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide for Coaches (Paperback)

~ (Author) "In the eight years that I have been an Executive Coach, I have noticed that only a small percentage of coaches earn a six-figure income..." (more)
Key Phrases: Coaching Tip, Days Approximate Cost, Surpass Your Dreams (more...)
4.3 out of 5 stars  See all reviews (13 customer reviews)

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Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide for Coaches + Coaching Questions: A Coach's Guide to Powerful Asking Skills + Becoming a Professional Life Coach: Lessons from the Institute of Life Coach Training
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Editorial Reviews

Product Description

Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to market your practice, yet not enough direction on where to begin? Would you like quick answers and a complete resource guide in one place that makes marketing easy to apply and understand?

This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to coach and how to create a program that potential clients will pay you lots of money for. You will understand the components of creating a winning marketing strategy and learn tips and techniques to implement your plan. You will also discover how to become masterful at both marketing and selling.

“Four Steps To Building A Profitable Coaching Practice is a clear and concise guide to niche-marketing for coaches.” Talane Miedaner, best-selling author of Coach Yourself To Success

"A great book with a lot of valuable information from a master at doing what she does best.” Sandy Vilas, Master Certified Coach and CEO CoachInc.com

“This is a great book. Thorough, professional, and easy to read.” Judy Feld, Master Certified Coach and President International Coach Federation (ICF) 2003



About the Author

Deborah Brown-Volkman is the president of Surpass Your Dreams, Inc., a successful career and mentor coaching company, that has been delivering a message of motivation, success, and personal fulfillment since 1998.

Product Details

  • Paperback: 154 pages
  • Publisher: iUniverse, Inc. (October 30, 2003)
  • Language: English
  • ISBN-10: 0595296602
  • ISBN-13: 978-0595296606
  • Product Dimensions: 8.8 x 6 x 0.6 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon.com Sales Rank: #35,134 in Books (See Bestsellers in Books)

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    #10 in  Books > Business & Investing > Reference > Case Studies
    #35 in  Books > Business & Investing > Management & Leadership > Training

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Deborah Brown-Volkman
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Inside This Book (learn more)
First Sentence:
In the eight years that I have been an Executive Coach, I have noticed that only a small percentage of coaches earn a six-figure income. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Coaching Tip, Days Approximate Cost, Surpass Your Dreams, Deborah Brown-Volkman, Long Island, United Coaching Associates, Features You Want, Career Empowerment Program, Per Year, Wall Street Journal
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Customer Reviews

13 Reviews
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Average Customer Review
4.3 out of 5 stars (13 customer reviews)
 
 
 
 
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79 of 81 people found the following review helpful:
5.0 out of 5 stars The most important how-to book a coach can read., December 4, 2003
By Craig Jennings "Business Coach" (Port Washington, NY United States) - See all my reviews
(REAL NAME)   
Coaching is a peculiarly difficult service to market! You're marketing yourself, and all sorts of emotions get in the way of direct action -"I musn't boast", "I can't promote myself","Am I good enough", "I don't want to be seen as pushy" are examples I've heard. Questions of self-worth abound. Many coaches need major coaching in this area! In fact, if you don't market your coaching services regularly and aggressively, you'll sooner or later stop coaching! This book meets that need head-on, with sections on Deciding Who You Want To Coach, Creating a Program Your Target Audience Will Pay For, Creating a Marketing Strategy, and Learning How To Sell. In addition, the largest chapter, Creating a Marketing Strategy, lays out all the marketing options, and, coachlike, offers assignments to the reader to get him/her moving. I found the section on Working With The Press particularly interesting, and challenging. That alone is worth the price of the book. I run a coaching chapter in New York City, and I've invited the author to come and present her book to our membership. If you're a coach, or planning to be one, I highly recommend this book. It is a marketing seminar all by itself. It gives a very clear, well-organized and concise outline of the steps you can take to make coaching a delight - not only because of what you can contribute to others, but also because you can make a very nice living doing so!
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32 of 32 people found the following review helpful:
5.0 out of 5 stars Complete Marketing Resource for Coaches, October 4, 2005
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*****
This book, though short, is succinct and very useful, very rich in content---a great guide for coaches who are wanting to begin marketing their practices. Marketing information is hard to organize, because as a coach, you really just want to know what you need to know to make your practice successful, and not a lot more than that. If you agree with me, this is the book for you.

There are lots of resources for coaches who want to delve deeper into any particular type of marketing---for example, running teleclasses---but enough basic information so that you can get started, along with time estimates, cost estimates, and estimates as to how long you would have to do any particular activity before it becomes profitable.

I really appreciated the Resource section in the back of the book covering Internet sites for sources from everything from headsets for the telephone, to e-book resources, to credit card merchants and alternatives like PayPal, etc. The Resource section is for the most part specific just to coaching, and the more general resources are useful, too, unlike some appendices.

There are assignments throughout the book for those people who enjoy exercises to assist you in actually DOING the things you need to do to market your practice. The assignments seemed good, but am using the book as a sourcebook to help me to brainstorm, so I just read over them for ideas. I cannot imagine anyone going through and doing these exercises, though, and by the end of the book NOT having a thriving practice.

This is definitely the best book I have ever read on marketing for coaches! I can't imagine how it could have been written any better or how it could have been any more helpful unless the author did the marketing FOR me :)
*****

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25 of 26 people found the following review helpful:
5.0 out of 5 stars Four Steps To Building A Profitable Coaching Practice, December 3, 2003
I found Deborah's book to be straightforward, precise and probably the most useful of anything I have read for creating and marketing my coaching practice... and all in one resource! She breaks down each of four steps clearly and concisely for even the most beginner coach. An excellent and exciting resource for any coach at most any level.
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Most Recent Customer Reviews

2.0 out of 5 stars A bit shallow ok as stocking filler
The book is simple and straightforward, but content would suit a pamphlet rather than a book. It does cover some basics - try an buy used as a filler book rather than pay full... Read more
Published 12 months ago by Mark D. Haller

5.0 out of 5 stars What you need to grow your business
One of the hardest challenges that many new and even experienced life coaches face is marketing. In Four Steps to Building a Profitable Coaching Practice, Deborah Brown-Volkman's... Read more
Published 19 months ago by Taylor Ellwood

5.0 out of 5 stars What a great read.
This book was a great read and outlined step by step what you would need to do to get a coaching practice off the ground. Read more
Published 20 months ago by T. Wall

2.0 out of 5 stars Very, very basic and not much help
Unfortunately, this is the first book I've actually returned to Amazon. The information is fine if you've never owned or managed a business before and have no idea what you're... Read more
Published 20 months ago by K. J. Fediw

5.0 out of 5 stars Powerful advice with depth - for those who mean business!
I have looked through this book, and have read the first part. The coaching exercises I have encountered so far are very thought provoking. Read more
Published on September 28, 2007 by Eva Morin

4.0 out of 5 stars Excellent Publication!
It is a very easy guide to read. As a Coach and experienced Sales Professional, it provides practical and effective excercises to follow. Read more
Published on June 11, 2007 by Emilia Concepción

4.0 out of 5 stars Solid information
I have not completed the book yet, but from the 1/3 of it I"ve read, it is the kind of beginners book I was looking for. It is very basic. Read more
Published on March 19, 2007 by Rosalie Cushman

5.0 out of 5 stars Oh my gosh! A great book that eloquently lays out how to prepare a stellar business plan for your coaching business.

I love this book. It is written by a coach for someone who wants to create their own coaching business or improve their business plan for their existing coaching business... Read more
Published on March 17, 2007 by Jeff Lippincott

4.0 out of 5 stars One Doable Step at a Time
This book has accomplished the twin goals of "taking action": It's comprehensive in the variety of ways a coach can advance their practice. Read more
Published on December 3, 2003 by M. S. Blum

5.0 out of 5 stars Advice That Is To The Point
If you like to get information that is concise and to the point, you have found.
In a friendly style, this book offers instruction that is helpful to both new and experienced... Read more
Published on November 26, 2003 by Sieg. Hirsch, Ph.D.

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