Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
26 used & new from $7.37

Have one to sell? Sell yours here
 
   
Tell a Friend
The Leader's Edge: Using Personal Branding to Drive Performance and Profit
 
See larger image
 
Are You an Author or Publisher?
Find out how to publish your own Kindle Books
 
  

The Leader's Edge: Using Personal Branding to Drive Performance and Profit (Paperback)

by Susan Hodgkinson (Author)
5.0 out of 5 stars  (4 customer reviews)

List Price: $15.95
Price: $15.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
Special Offers Available
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Monday, August 11? Choose One-Day Shipping at checkout. See details

26 used & new available from $7.37
Also Available in: List Price: Our Price: Other Offers:
Hardcover $25.95 $25.95 18 used & new from $18.95
 
   

Special Offers and Product Promotions

  • This title is eligible for Amazon Fall Textbook promotions. Get unlimited free Two-Day Shipping for three months with a free trial of Amazon Prime. Add $100 worth of eligible textbooks to your cart to qualify. Sign up at checkout. New members only. Here's how (restrictions apply)

Better Together

Buy this book with Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally today!

The Leader's Edge: Using Personal Branding to Drive Performance and Profit Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Buy Together Today: $28.16

Customers Who Bought This Item Also Bought

The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand

The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand by Peter Montoya

4.3 out of 5 stars (12)  $12.95
Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success

Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer

4.8 out of 5 stars (20)  $10.17
The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters

4.3 out of 5 stars (60)  $11.53
What Got You Here Won't Get You There: How Successful People Become Even More Successful

What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith

4.7 out of 5 stars (187)  $16.47
Career Distinction: Stand Out by Building Your Brand

Career Distinction: Stand Out by Building Your Brand by William Arruda

4.7 out of 5 stars (33)  $14.93
Explore similar items : Books (51)

Editorial Reviews

Product Description
The Leader’s Edge is must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader’s Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it.

“Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one’s own destiny.”


—David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America

“Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence.”
—Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation

“Every leader at every level needs to read this book.”
—Deborah Merrill-Sands, Dean, Simmons School of Management

“Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.”
—James G. Connolly, Vice Chairman, Commercial Markets, Citizens Financial Group

“With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenom of ‘personal branding’”.
—Donna D’Cruz, Founder and CEO of Rasa Music



About the Author
Susan Hodgkinson , a national expert in the field of personal and leadership brand management, is Principal of The Personal Brand Company. She is an award-winning executive coach, leadership development expert, and keynote speaker. She is a competitive triathlete and lives with her family in Massachusetts.


Product Details

  • Paperback: 146 pages
  • Publisher: iUniverse, Inc. (September 9, 2005)
  • Language: English
  • ISBN-10: 0595359892
  • ISBN-13: 978-0595359899
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: