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Product Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.
The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.
About the Author
Throughout his career, Bill Nussey has been involved in early stage, high growth companies. Nussey has run four companies, the last of which he guided through an IPO. Nussey?s approach is to pioneer innovative approaches to business, which, in his last company, earned him the recognition of Consultant of the Year by Consulting Magazine.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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email marketing, customer communication management, managing lists, email technology, permission management, sophisticated emailers, life cycle automation, targeting engine, interpersonal emails, email initiatives, deliverability issues, midlevel solutions, prospecting emails, email marketers, legitimate marketers, email marketing systems, email efforts, email strategy, viral messages, brand impressions, preference page, affirmative consent, delivery engine, multichannel marketing, brand impact Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Quiet Revolution, Email Brand Value, American Airlines, United States, Campaign Value Exchange, New York Times, The Legal, Sallie Mae, Concert Promotions, Level Three, List Exec, Insource Versus Outsource, Advanced Techniques, European Union, List Buyer, Email Data Integration, The Bombay Company, Building Your Lists, Customer Preferences, Types of Email, Levels of Permission, Britney Spears, The Three Levels of Emailers, Lotus Notes, Internet Service Providers Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
email marketing, customer communication management, managing lists, email technology, permission management, sophisticated emailers, life cycle automation, targeting engine, interpersonal emails, email initiatives, deliverability issues, midlevel solutions, prospecting emails, email marketers, legitimate marketers, email marketing systems, email efforts, email strategy, viral messages, brand impressions, preference page, affirmative consent, delivery engine, multichannel marketing, brand impact Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Quiet Revolution, Email Brand Value, American Airlines, United States, Campaign Value Exchange, New York Times, The Legal, Sallie Mae, Concert Promotions, Level Three, List Exec, Insource Versus Outsource, Advanced Techniques, European Union, List Buyer, Email Data Integration, The Bombay Company, Building Your Lists, Customer Preferences, Types of Email, Levels of Permission, Britney Spears, The Three Levels of Emailers, Lotus Notes, Internet Service Providers Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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61% buy the item featured on this page: The Quiet Revolution in Email Marketing $35.95 |
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