Mind Hacks: Tips & Tools for Using Your Brain (Paperback)

~ (Author), Matt Webb (Author)
Key Phrases: motion extrapolation, stopped clock illusion, habit taste good, End Notes, Other People, New York (more...)

Editorial Reviews

Review

The authors have compiled a fascinating ?collection of probes into the moment-by-moment works of the brain?. From getting to know the structure of your brain to learning how we see, hear and recall events, Mind Hacks allows you to test the theories of neuroscience on your own grey matter. If you?ve always wanted to get closer to your cerebellum but never plucked up the courage to take that DIY neurosurgery course, this is the book for you.? ? PD Smith, The Guardian, 15 Jan 2005

Product Description

The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious.

Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It's the study of the brain biology behind our mental functions: a collection of methods--like brain scanning and computational modeling--combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen.

Want to know more? "Mind Hacks" is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together.

"Mind Hacks" begins your exploration of the mind with a look inside the brain itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among the 100 hacks in this book, you'll find:

Release Eye Fixations for Faster Reactions

See Movement When All is Still

Feel the Presence and Loss of Attention

Detect Sounds on the Margins of Certainty

Mold Your Body Schema

Test YourHandedness

See a Person in Moving Lights

Make Events Understandable as Cause-and-Effect

Boost Memory by Using Context

Understand Detail and the Limits of Attention

Steven Johnson, author of "Mind Wide Open" writes in his foreword to the book, "These hacks amaze because they reveal the brain's hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world." If you want to know more about what's going on in your head, then "Mind Hacks" is the key--let yourself play with the interface between you and the world.

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Product Details Paperback: 363 pages Publisher: O'Reilly Media (November 22, 2004) Language: English ISBN-10: 0596007795 ISBN-13: 978-0596007799 Product Dimensions: 8.9 x 6 x 0.9 inches Shipping Weight: 1.2 pounds (View shipping rates and policies) Average Customer Review: 4.2 out of 5 stars  See all reviews (23 customer reviews) Amazon.com Sales Rank: #71,649 in Books (See Bestsellers in Books) Popular in these categories: (What's this?) #29 in  Books > Health, Mind & Body > Self-Help > Memory Improvement #65 in  Books > Computers & Internet > Networking > Network Security This item is part of The O'Reilly Hacks Series.

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More About the Author

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› Visit Amazon's Tom Stafford Page

Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
motion extrapolation, stopped clock illusion, habit taste good, checker shadow illusion, snakes illusion, attentional blink, brightness differs, gestalt grouping principles, boring sentence, motion aftereffect, stepping feet, illusory motion, sensory homunculus, saccadic suppression, body schema, spectral cues, imaginary distances

Key Phrases - Capitalized Phrases (CAPs): (learn more)
End Notes, Other People, New York, Simon Effect, Stroop Effect, Cognitive Sciences, Nature Neuroscience, Pieron's Law, Academic Press, Fool Yourself, Make the Caffeine Habit Taste Good, Think About Frequencies Rather, Keep Your Sources Straight, Fake Familiarity, Avoid Holes, Get Acquainted, Central Nervous System, Minimize Imaginary Distances, The Neuron, Build Your Own Sensory Homunculus, Use Your Right Brain-and Your Left, Understand Visual Processing, Pulfrich Effect, Make Events Understandable, Monty Hall

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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!

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What Do Customers Ultimately Buy After Viewing This Item?

	66% buy the item featured on this page: Mind Hacks: Tips & Tools for Using Your Brain 4.2 out of 5 stars (23) $16.47
	13% buy Mind Performance Hacks: Tips & Tools for Overclocking Your Brain 4.5 out of 5 stars (26) $16.49
	9% buy Your Brain: The Missing Manual 4.4 out of 5 stars (17) $16.49
	6% buy Book of Secrets 4.4 out of 5 stars (10) $5.99

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Customer Reviews

23 Reviews 5 star:  (11) 4 star:  (7) 3 star:  (4) 2 star:    (0) 1 star:  (1)           Average Customer Review 4.2 out of 5 stars (23 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 135 of 138 people found the following review helpful: 4.0 out of 5 stars Not a hacks book, interesting though, December 28, 2004 By  Jack D. Herrington "engineer and author" (Silicon Valley, CA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)       This isn't really a hacks book per se. It's a set of 100 small vignettes on the brain and on neuroscience. I found surprisingly little on how to change the behavior of your brain. Or practical ways to focus your attention, to become smarter or faster. That's what I was hoping to see. Though what I see instead is interesting all on it's own. If you are interested in neuroscience, or the function of the brain. And little games of tweaking your perception that you probably learned in Psych 101 and hen forgot. You will probably like this book. Though I should also mention On Intelligence (0805074562) from Times Books. That book explains the nature and function of intelligence as a coherent story, and doesn't suffer from being shoeboxed into a Hacks series form like this book does. 98 of 104 people found the following review helpful: 3.0 out of 5 stars Interesting popular science of the brain, December 17, 2004 By  John A. Suda (Rochester NY) - See all my reviews    If you ever wondered why your brain and your computer's brain don't seem to be in synch, I can refer you to a hundred reasons why. Check out the book, "Mind Hacks: Tips and Tools for Using Your Brain". This book sets out in layman's terms the enormous developments in the brain sciences in the last two decades, which have lead to an apparent debunking of the metaphor of the brain as a logical, linear, information processor and has elevated the role of biological, emotional, and psychological elements in the understanding of perception. The book asks the reader to explore the architecture of his own brain by sampling the exercises in perception in the book. The intent is to foster a new appreciation of the way the brain (now differently conceived) shapes the reality one perceives. The impetus for this examination and reevaluation comes from the world of technology, especially because of those tools which test, measure, and scan the brain during experimental acts of perception and behavior. Tools such as electroencephalograms, positron emission tomography, and functional magnetic resonance imaging now allow scientists to see the biological bases of perception via real-time brain scans. Examples of such studies are contained in the various "hacks" in this book, as distinct illustrations of the brain's hidden (biologically-based) logic. The authors emphasize that perception is far from straightforward and the brain in some ways has a life of its own. Author Tom Stafford is a cognitive neuroscientist. The other primary co-author, Matt Webb, is an engineer and designer. Many of the "hacks" have been contributed by a large handful of others, mostly from the world of natural science research. Each hack is a probe, so to speak, into the works of the brain in its many aspects of perception - seeing, hearing, touch, attention, reasoning, memory, and more. Most of these hacks are structured into a template - introductory material on the latest science in that topic area, real-life illustrations of the topic, and suggestions for the reader to experiment with his own brain facilities. For example, have you ever thought why you can't normally tickle yourself? Hack #65 explains why and provides a work around. Many of the hacks are illustrated with graphics and others indicate links to websites where one can find text, graphics, video, and sound illustrations. Although these links are quite helpful and illuminating, it can be annoying to have to drop the book, log-on to a computer, and pull up a website before going back to the book to complete that segment. This book is popular science about significant research and technology advances in the brain sciences. It will appeal to the many readers who like to keep up on important science matters without having to study for a college graduate program. The best chapters are those on Reasoning (Chapter 7) and Togetherness (Chapter 8) which include evidence puncturing the supposed rationality of human activities. Hack #70, for example, shows how the mere arrangement of a list can influence people's selection choices and why marking down a unit price from $20.00 to $19.99 is so significant. Hack #73 discusses the placebo effect and #75 delves lightly into Gestalt phenomenology. The subject material seems a bit far afield for the publisher, O'Reilly Media, Inc., which has carved out a niche as a purveyor of computer-related books, many of which cover esoteric subjects. This volume of popular science seems to have been shoehorned into the structure of the popular O'Reilly "Hacks" series, but doesn't quite fit the template of compiling relatively separate clever solutions to discrete computer software problems. Rather than discrete and relatively independent segments, many of the individual hacks here really are just captions or headings separating subject matter. 39 of 40 people found the following review helpful: 4.0 out of 5 stars A fun book, April 30, 2006 By  B&D - See all my reviews It is not a typical "hacks" book in that it does not tell you how to utilize you brain more effectively or do neat things. It *does* have a lot of exercises that show you cool things on how your brain works with sections describing how your brain works - and a number of experiments (blind spot, Magnet interaction with the brain, word parsing in the the mind, and so on). This book goes very well with a recent title called _Mind Wide Open_ by Steven Johnson. If you want traditional "hacks" the book "Mind Performance Hacks" just came out, and is chock full of those sorts of experiments, while less informative, does do things like memory tricks, meath calculation, creativity enhancement and so on. I view "Mind Hacks" as more informative, though, so would recommend this as the first one to get, though the next purchase in this should be the "Mind Performance Hacks."		Ad feedback   Most Recent Customer Reviews 5.0 out of 5 stars Excellent! Condition was exactly as stated. Arrived promptly. (Never have received a book so quickly!) If only all of life would turn out so well... Published 4 months ago by Gigi 5.0 out of 5 stars Neuroscience in a nutshell This book isn't about "hacking your brain" at all. What it really is is an overview of neuroscience, presented as 100 different topics which talk about how the brain works. Read more Published 18 months ago by William Kerney 3.0 out of 5 stars Interesting but disappointed Learning about the mind is okay, but I didn't learn anything that I hadn't seen in Psych 101, and a few interesting articles later on. Read more Published on July 2, 2007 by Hacksaw 5.0 out of 5 stars Mind hacks This is a really great book. More novelty than improvement, but still great. If you're looking for something that will be useful as well as attention grabbing then look for the... Read more Published on February 12, 2007 by W. Albrecht 1.0 out of 5 stars Not really a "hacks" book I was sorely disappointed in this book--I checked it out from the local library and hoped that it would actually live up to the subtitle of including tips and tools for using my... Read more Published on November 2, 2006 by Jeff-Fu 4.0 out of 5 stars Mind Hacks: Tips & Tools for Using Your Brain It's a book very interested about language in mind and speech comprehension. I read a short comment in BBC Focus magazine and I wish to read because it's very easy to learn the... Read more Published on July 24, 2006 by D. Dorado 5.0 out of 5 stars Interesting reading I found this book to be interesting in the way that it presents it's topics. It was insightful and worth the purchase. Read more Published on March 17, 2006 by Todd R. Hargis 5.0 out of 5 stars good fun If you like puzzles and games (not to mention trivia) involving your brain, then get this book. Very fun and interesting read. Read more Published on March 8, 2006 by Clifford Bryce 5.0 out of 5 stars "Lucid Clarity Given to Facts, Feats & Figments of Mind" "Mind Hacks: - Tips & Tools for Using Your Brain" Tom Stafford & Matt Webb, CA, O'Reilly Media, 2005, ISBN: 0-596-00779-5, PC, 363 pg. (4 pg. Contents, 18 pgs. Read more Published on January 12, 2006 by Russell A. Rohde MD 5.0 out of 5 stars Awesome book! This is an amazing book. For each entry, they show you how to do the mind hack, explain it and how it works in terms of the brain, and then explains how it works in the real... Read more Published on January 12, 2006 by Elizabeth A. Everson Search Customer Reviews Only search this product's reviews

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Product Details

• Paperback: 363 pages
• Publisher: O'Reilly Media (November 22, 2004)
• Language: English
• ISBN-10: 0596007795
• ISBN-13: 978-0596007799
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (23 customer reviews)
• Amazon.com Sales Rank: #71,649 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #29 in	Books > Health, Mind & Body > Self-Help > Memory Improvement
  #65 in	Books > Computers & Internet > Networking > Network Security

• This item is part of The O'Reilly Hacks Series.

Customer Reviews

Most Helpful Customer Reviews

135 of 138 people found the following review helpful:

4.0 out of 5 stars Not a hacks book, interesting though, December 28, 2004

By	Jack D. Herrington "engineer and author" (Silicon Valley, CA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

This isn't really a hacks book per se. It's a set of 100 small vignettes on the brain and on neuroscience. I found surprisingly little on how to change the behavior of your brain. Or practical ways to focus your attention, to become smarter or faster. That's what I was hoping to see. Though what I see instead is interesting all on it's own.

If you are interested in neuroscience, or the function of the brain. And little games of tweaking your perception that you probably learned in Psych 101 and hen forgot. You will probably like this book.

Though I should also mention On Intelligence (0805074562) from Times Books. That book explains the nature and function of intelligence as a coherent story, and doesn't suffer from being shoeboxed into a Hacks series form like this book does.

98 of 104 people found the following review helpful:

3.0 out of 5 stars Interesting popular science of the brain, December 17, 2004

By	John A. Suda (Rochester NY) - See all my reviews

If you ever wondered why your brain and your computer's brain don't seem to be in synch, I can refer you to a hundred reasons why. Check out the book, "Mind Hacks: Tips and Tools for Using Your Brain".

This book sets out in layman's terms the enormous developments in the brain sciences in the last two decades, which have lead to an apparent debunking of the metaphor of the brain as a logical, linear, information processor and has elevated the role of biological, emotional, and psychological elements in the understanding of perception. The book asks the reader to explore the architecture of his own brain by sampling the exercises in perception in the book. The intent is to foster a new appreciation of the way the brain (now differently conceived) shapes the reality one perceives.

The impetus for this examination and reevaluation comes from the world of technology, especially because of those tools which test, measure, and scan the brain during experimental acts of perception and behavior. Tools such as electroencephalograms, positron emission tomography, and functional magnetic resonance imaging now allow scientists to see the biological bases of perception via real-time brain scans. Examples of such studies are contained in the various "hacks" in this book, as distinct illustrations of the brain's hidden (biologically-based) logic. The authors emphasize that perception is far from straightforward and the brain in some ways has a life of its own.

Author Tom Stafford is a cognitive neuroscientist. The other primary co-author, Matt Webb, is an engineer and designer. Many of the "hacks" have been contributed by a large handful of others, mostly from the world of natural science research. Each hack is a probe, so to speak, into the works of the brain in its many aspects of perception - seeing, hearing, touch, attention, reasoning, memory, and more. Most of these hacks are structured into a template - introductory material on the latest science in that topic area, real-life illustrations of the topic, and suggestions for the reader to experiment with his own brain facilities. For example, have you ever thought why you can't normally tickle yourself? Hack #65 explains why and provides a work around. Many of the hacks are illustrated with graphics and others indicate links to websites where one can find text, graphics, video, and sound illustrations. Although these links are quite helpful and illuminating, it can be annoying to have to drop the book, log-on to a computer, and pull up a website before going back to the book to complete that segment.

This book is popular science about significant research and technology advances in the brain sciences. It will appeal to the many readers who like to keep up on important science matters without having to study for a college graduate program. The best chapters are those on Reasoning (Chapter 7) and Togetherness (Chapter 8) which include evidence puncturing the supposed rationality of human activities. Hack #70, for example, shows how the mere arrangement of a list can influence people's selection choices and why marking down a unit price from $20.00 to $19.99 is so significant. Hack #73 discusses the placebo effect and #75 delves lightly into Gestalt phenomenology.

The subject material seems a bit far afield for the publisher, O'Reilly Media, Inc., which has carved out a niche as a purveyor of computer-related books, many of which cover esoteric subjects. This volume of popular science seems to have been shoehorned into the structure of the popular O'Reilly "Hacks" series, but doesn't quite fit the template of compiling relatively separate clever solutions to discrete computer software problems. Rather than discrete and relatively independent segments, many of the individual hacks here really are just captions or headings separating subject matter.

39 of 40 people found the following review helpful:

4.0 out of 5 stars A fun book, April 30, 2006

By	B&D - See all my reviews

It is not a typical "hacks" book in that it does not tell you how to utilize you brain more effectively or do neat things. It *does* have a lot of exercises that show you cool things on how your brain works with sections describing how your brain works - and a number of experiments (blind spot, Magnet interaction with the brain, word parsing in the the mind, and so on). This book goes very well with a recent title called _Mind Wide Open_ by Steven Johnson.

If you want traditional "hacks" the book "Mind Performance Hacks" just came out, and is chock full of those sorts of experiments, while less informative, does do things like memory tricks, meath calculation, creativity enhancement and so on.

I view "Mind Hacks" as more informative, though, so would recommend this as the first one to get, though the next purchase in this should be the "Mind Performance Hacks."