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Podcasting Hacks (Paperback)

~ Jack Herrington (Author)
4.9 out of 5 stars  See all reviews (14 customer reviews)

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Product Description

Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience.

As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression.

If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With "Podcasting Hacks," Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium.

Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts.

"Podcasting Hacks" offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. Thisgroundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.



About the Author

Jack is a software engineer with over 25 years of experience who has written numerous articles including many on Flex and Rails. He was a member of the Flex Builder team at Macromedia. His first book, Code Generation In Action, used Ruby and was an inspiration to the author of Rails.
His blog can be found at jackherrington.com

Product Details

  • Paperback: 453 pages
  • Publisher: O'Reilly Media; illustrated edition edition (August 19, 2005)
  • Language: English
  • ISBN-10: 0596100663
  • ISBN-13: 978-0596100667
  • Product Dimensions: 9.1 x 6.1 x 1.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon.com Sales Rank: #840,740 in Books (See Bestsellers in Books)

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    #23 in  Books > Computers & Internet > Digital Music > MP3

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Customer Reviews

14 Reviews
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13 of 13 people found the following review helpful:
5.0 out of 5 stars Must-Read for Podcasters of All Skill Levels!, October 19, 2005
By Warren Kelly (Southern Ohio) - See all my reviews
(REAL NAME)      
This is one of those books that aren't meant to be read cover to cover. Skim through it, though, because otherwise you might miss out on some great tips -- especially if you think you know it all about podcasting.

The book starts out with some great basic information --how to listen to podcasts. I think a lot of people forget this part -- they hear about podcasting, listen to a couple (usually Adam Curry), and jump right in. And you can tell, because their podcasts sound like it. You have to read before you can write, and you have to listen before you can podcast. Then you get some basic tips about your first show, and sounding professional. These first two sections should be read by everyone, especially those getting ready to start their first podcast.

After recording your first podcast, listen to it critically. Then take a look at the table of contents of this book, and find out what you can do to make it better. Chapter 3 tells how to set up a home studio (with little expense) and control noise. Chapter 4 talks about something that I hadn't even thought of -- establishing a format for your show. I spent a lot of time in college at the campus radio station (9-10 AM weekdays, 10-11 Friday nights), so I am familliar with formatting, so I did it almost subconsciously with my own podcast. It does make things go a lot smoother when you're recording -- you don't have to sit thinking "What's next?" all the time.

Chapter 7 is another one that everyone should read -- Publicity. You podcast to be heard, so you should know what to do to be heard. I thought I had my bases covered here, but I got a few other ideas that I'm getting ready to try out on my own podcast.

The book is full of good advice for podcasters of all levels. They actually went out and talked to podcasters and technology folks to get some great ideas. That's the real benefit of this book -- they talked to these people so you don't have to spend a lot of time researching. They've tested out the microphones and mixers. And they're willing to tell you when an inespensive solution works as well (if not better) than spending a lot of money on better equipment. I'd love to have a Pro Tools setup for my podcast, but until I get a lot more money saved up (or someone decides to donate), I'll be using the headset microphone and Audacity to do my own podcast. But this book has shown me a lot of things that can improve my podcast now, and has given me a few things to shoot for later.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars THE INVASION OF THE PODCASTING HACKS!, December 1, 2005
Do you know how to listen to a podcast and produce one of your own? If you don't, this outstanding book is for you! Author Jack Herrington, has written a great book about how to find great podcasts and subscribe to them without filling your hard disk.

Herrington begins by showing you how to listen to podcasts through your browser and on a variety of different devices. Next, the author takes you through the basic hardware and software setup required to make high-quality podcasts. Then, he covers in depth how to pick the right audio hardware for your podcast; as well as, how to reduce noise to get that elusive clean sound. The author continues by covering the formats of various shows, and provides examples of formats; as well as, case studies of many popular podcasts. In addition, you'll also learn how to interview people, and how to edit the interviews. The author also concentrates on the mechanics of posting your podcasts to the Internet. Next, the author shows you how to market your podcast, make some money off it, and work with the podcasting community. Then, you will learn the basics of audio editing, what applications are available, and how to understand and use audio effects and filters. The author continues by taking things a step further and shows you how to build your own home studio, integrate audio feedback, add sound effects, and more. In addition, the author shows you how to take your show on the road with the hacks. Finally, he covers the basics of videoblogging and shows you how to create a teleprompter to give your videoblogs a professional feel.

So, if you want to get the best sound with the lowest noise, read this most excellent book. Herrington, has gone in great detail in this book, to help you produce a podcast that people will want to listen to, because of what you say and do.
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16 of 18 people found the following review helpful:
5.0 out of 5 stars Great primer!, October 30, 2005
By John A. Suda (Rochester NY) - See all my reviews
  
Podcasting appears to be one of the more interesting developments in current culture and technology. It is one of the earliest nonbusiness representations of the value and power of XML (Extensible Markup Language). XML is subtly and quietly being used to link digital documents together, and more significantly, databases, much like the Internet itself linked individual computers into a global network.

The power of XML is yet to be fully recognized, but its expression in podcasting has far-reaching effects and consequences all by itself. Way beyond extending audio distribution over the Internet and providing relatively easy access for creative types to a global distribution channel, podcasting may alter and extend the distribution of content in ways never experienced before, having repercussions for political communication, social expression, and democracy itself.

Podcasting can be considered, in general, a melding of several elements: digital audio, weblogs, radio, Tivo-like recording/playing devices, and RSS (Really Simple Syndication). RSS is the protocol extending XML allowing creators to publish content to audiences who can easily subscribe and partake remotely in both space and time. It is much more than merely an alternative to conventional radio.

Given all of this asserted importance, the new book, "Podcasting Hacks: Tips & Tools for Blogging Out Loud" is perfectly timed to provide guidance on how to find, listen to, and subscribe to podcasts as well as how to create, publish, and market audio and video content. This is a comprehensive introduction to nearly all aspects of podcasting. It covers not only the technological elements but the content and creative elements as well. Much of the later material draws on analog sources like radio and television broadcasting. Many of the content elements are shared across the technology distinctions. Good interviewing techniques and content stylings, for example, are the same regardless of how produced and distributed. The major theme here is how to produce quality audio which can attract audiences via digital distribution over the now ubiquitous Internet.

The book has 11 chapters covering how to find podcasts, starting out in listening and creating podcasts, producing quality sound, using formats, interviewing, blogging, publicity, basic editing, advanced audio, mobility, and video blogging.

The main author is Jack D. Herrington, a software engineer and developer and technology writer and reviewer. There are 20 other contributors to the book, including journalists, multimedia consultants, radio and video producers, web editors, and podcasters themselves, particularly several who have popularized the medium.

The book has two main focuses - how to find and listen to podcasts and how to produce your own. The later focus consumes most of the book and deals with producing the best sound (with the lowest noise), producing interesting content, marketing, getting involved in the community, and even how to get your audio masterpieces into syndication.

Although this book is part of the venerable O'Reilly series of "Hacks", the 75 "hacks" contained here work more like captions for various sub topics under the podcasting rubric. The book is less a collection of individually-packaged solutions to discrete problems or issues, but a primer on the whole of podcasting.

The first two chapters provide a list of the best and most popular podcasts, and directions on how to search directories of podcasts on the web. Apple's iTunes software broadly popularized podcasting only a short while ago by including a built-in directory of podcasts in version 4.9 of iTunes. How to get and use the right podcaster for your interests is explained, as well as some recommendations of specific applications - iPodder gets good reviews. Hack #2 offers a perl script which allows one to aggregate and rebroadcast feeds from other sources. Hacks 3 & 4 also describe perl scripts to build your own podcasts and to import podcasts into iTunes, (both PC and Mac versions.)

Using perl scripts is not for everyone, but the content of this book is fairly broad, having interest and value for a wide range of technological types, from higher level geeks to the person who is only casually interested in this new technology and content. Throughout, when discussing common software applications, the authors pointedly cover each of the main platforms - Windows, Mac OSX, and Linux and both technical production and content. Hack 10, for instance. is a technological hack; it relates how to create your first podcast using the freeware, Audacity. Hack 11 is a content-related hack instructing how to produce the content of a podcast and how to understand the respective roles of producer, writer, engineer, host, editor, and performer.

Surprisingly, one can get started producing podcasts relatively easily using a very modest amount of hardware and a little software, including mostly freeware or modestly-priced applications. The authors go out of their way in many of the hacks to point out how to select and acquire production materials at low cost. They often recommend specific products and services making it as easy as possible for readers to believe they can actively participate in podcasting with relatively modest efforts and budget.

The segments on formats describes what a format is in terms of duration, structure, content, and production elements. Some of the many types of formats are itemized and described - news, story show, personal show, political, mystery science theatre, music, sports, technology, and news. The segments for each of these contains information on important sources for content, examples of use, and tips for producing content. Each type has its own strengths, limitations, and pitfalls. An overly enthusiastic personal show, for example, can get you fired from your job if your boss accesses and hears something he/she doesn't like. (It has happened more than once, according to news resources).

There is an enormous amount of material presented in this book with excellent attention to details. The audio theatre type of format, for example, includes an itemization of the structure of a typical show - the story, script, studio setup, performances (with directorial prompts), mixing and encoding audio, and even how to make your own sound effects. Hack 33 describes techniques professionals use in producing interviews - types of interviews, location considerations, preparing guests, interviewing techniques, using environment sound ambience, and even microphone techniques. A large handful of the contributors make reference to how to use microphones properly emphasizing the need to control wind, voice pops, environmental noises and the like. There is even guidance on training one's voice for audio (Hack #19).

Virtually every possible element of podcasting is noted in this book. Some other topics include: how to record telephone interviews, including Skype conversations (#34); how to podcast using blogs (with examples of HTML and XML coding); how to manage bandwidth (#39); how to use ID3 tags for your audio to facilitate searches (#40); how to market, connect with the community, and even how to make money while podcasting (#48-49).

More advanced topics are handled later in the book. Learn basic editing using the right audio tools in Hacks#50-58. Hack 61 details how to set up a home studio. A very interesting section tells how to be mobile while podcasting including making a small recording rig for travel as well as podcasting directly from your car while driving. (Sounds unsafe to me and illegal in some states, as noted by the authors). Other sections take up, directly and at length, the legalities of podcasting covering copyrights, libel, licensing, and more. An interesting explanation of "Creative Commons" licensing is contained in #67- 68. To cap it all off, there is a useful glossary of digital and analog audio terminology and an index.

As you might expect, given the presence of 21 contributors, not all hacks are as good as some, and there is considerable repetition of some elements, like microphone handling, production concepts, and others. However, these are small quibbles for such an information- packed volume of modest cost.
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Most Recent Customer Reviews

5.0 out of 5 stars An excellent collection of tips, tricks, and explanations about making, publishing, and enjoying podcasts.
Jack Herrington's "Podcasting Hacks" (O'Reilly) is an excellent collection of tips, tricks, and explanations about making, publishing, and enjoying podcasts. Read more
Published on March 6, 2007 by Jack Hodgson

5.0 out of 5 stars A Remarkable Breadth of Topics
Introduction
From the title, my impression was that this book would provide several specific technically-advanced strategies to maximize efficiency and enjoyment of... Read more
Published on February 26, 2007 by Amy Neymeyr

5.0 out of 5 stars O'Reilly Doesn't Disappoint
As usual, Oreilly's combination of technical tips and tricks with straightforward implementation is excellent. Read more
Published on February 28, 2006 by B. Reyman

5.0 out of 5 stars Absolute Necessity. Complete. Well thought out.
Disclosure: my podcast is mentioned in his book. I find myself reaching for this book nearly every episode I create. Read more
Published on January 18, 2006 by Timothy Shadel

4.0 out of 5 stars A wealth of podcasting information.
Podcasting. The hobby or profession of blogging in downloadable audio. It is, of this writing, about one year old and has taken the internet by storm. Read more
Published on November 6, 2005 by S. Nigl

5.0 out of 5 stars A Competent Book by a Competent Writer
If Jack Herrington had been around in 1922, when Powel Crosley, Jr. started turning out the first radios for the masses, he'd have been writing "Radio Broadcast Hacks. Read more
Published on November 5, 2005 by Michael A. Banks

5.0 out of 5 stars Getting started guide for developers
While this book is a solid starting point for newbies, this book is a must read for bloggers, developers, and other tech smarties that are looking to get started with podcasting... Read more
Published on October 17, 2005 by Jake McKee

5.0 out of 5 stars For getting started or taking the next step... Good choice!
The podcasting titles are starting to show up fast and furious. I recently received a copy of O'Reilly's Podcasting Hacks - Tips & Tools for Blogging Out Loud by Jack D... Read more
Published on October 9, 2005 by Thomas Duff

5.0 out of 5 stars Great stuff!
Since I've been podcasting (...) I have questions that I can't get answered, unless I know some audio professional. Read more
Published on September 29, 2005 by Dallas B. Robbins

5.0 out of 5 stars Podcasters, Please read this book.
Podcasting is audio Internet. Everything the web is for text, podcasting is for audio. This new book from O'Reilly explains that it can be wonderful entertainment as a hobby, or... Read more
Published on September 11, 2005 by J. David Peach

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