The Cultural Creatives: How 50 Million People Are Changing the World (Hardcover)

by Paul H. Ray Ph.D. (Author), Sherry Ruth Anderson (Author)

Editorial Reviews

Amazon.com Review
Do you "give a lot of importance to helping other people and bringing out their unique gifts?" Do you "dislike all the emphasis in modern culture on success and 'making it,' on getting and spending, on wealth and luxury goods?" Do you "want to be involved in creating a new and better way of life for our country?" If you answered yes to all three of these questions--and at least seven more of the remaining 15 in Paul Ray and Sherry Anderson's questionnaire--then you are probably a Cultural Creative.

Cultural Creative is a term coined by Ray and Anderson to describe people whose values embrace a curiosity and concern for the world, its ecosystem, and its peoples; an awareness of and activism for peace and social justice; and an openness to self-actualization through spirituality, psychotherapy, and holistic practices. Cultural Creatives do not just take the money and run; they don't want to defund the National Endowment for the Arts; and they do want women to get a fairer shake--not only in the United States, but around the globe.

On the basis of Ray and Anderson's research, about 50 million Americans are Cultural Creatives, a group that includes people of all races, ages, and classes. This subculture could have enormous social and political clout, the authors argue, if only it had any consciousness of itself as a cohesive unit, a society of fellow travelers. The husband and wife team wrote the book "to hold up a mirror" to the members of this vast but diffuse group, to show them they are not alone and that they can reshape society to make it more authentic, compassionate, and engaged. It is an idealistic call for a new agenda for a new millennium. --I. Crane

From Publishers Weekly
In an attempt to reconceptualize shifting American demographics that's similar to David Brook's Bobos in Paradise (Forecasts, Mar. 13), Ray and Anderson posit that hidden within America are 50 million people, 26% of the population, who are what they call "cultural creatives." Based on 12 years of survey research, 100 focus groups and dozens of interviews, their study presents a complex portrait of these citizens. According to the authors, cultural creatives share a series of attitudes and concerns: "they like to get a synoptic view [and] see all the parts spread out side by side and trace the interconnections"; they have strong concerns about the well-being of families; they have a well-developed social consciousness and a "guarded optimism for the future"; they are disenchanted with "owning more stuff... materialism... status display and the glaring social inequities of race" and are critical of almost every big institution of modern society, including corporations and government. This cultural groupAdrawn from all classes, races, education and income levels and social backgroundsAhas emerged only during the past 50 years and, according to the authors, forms a coherent subculture, only "missing a self-awareness as a whole people." Ray and Anderson argue that cultural creatives hold the potential for radically reshaping the values and material realities, the "deep structure," of American life, and so they aim to make this group cognizant of their shared values, to bring about substantive changes. More successful than Brooks in grappling with issues of gender, ethnicity, race and class, Ray and Anderson offer unusual insights that, while broad and sweeping, shed new light on American culture and politics. (Sept.)
Copyright 2000 Reed Business Information, Inc.

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Product Details

• Hardcover: 384 pages
• Publisher: Harmony; First Printing edition (October 3, 2000)
• Language: English
• ISBN-10: 0609604678
• ISBN-13: 978-0609604670
• Product Dimensions: 10 x 7.6 x 1.2 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.0 out of 5 stars See all reviews (44 customer reviews)
• Amazon.com Sales Rank: #134,700 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

94 of 102 people found the following review helpful:

5.0 out of 5 stars Not Yet a Movement, But Showing Serious Potential, March 18, 2001

By	Robert D. Steele (Oakton, VA United States) - See all my reviews (TOP 50 REVIEWER)

Edit of 11 Sep 08 to add links.

This book should be read together with Imagine: What America Could be in the 21st century, edited by Marianne Williamson. Taken together, the two books are inspirational while still being practical.

Cultural Creatives as a book, and some of the other reviews, tend to over-sell the success of the emergence of an alternative lifestyle to Traditionalists (stereotyped as somewhat red neckish and religious rightists) and Moderns (stereotyped as ravish the earth anything-goes corporate carpetbaggers). The reality is that there are as many "cultural creatives" as there are people with disabilities in the United States--50 million. Not one quarter of the population, as one reviewer claims.

Having said that, by way of somber stage-setting, I cannot say enough good things about this book. It should be required reading for every citizen, every student, and every public official. In a very real sense, this book strikes me as a truly seminal work that could help millions of individuals reframe their personal connection to one another, to their Republic, and to the earth.

This is neither a tree-hugger book nor a mantras R us book. This book provides a thoughtful review of how different movements--first the environmental movement, then the human rights movement, and finally the consciousness movement--have come together to define an alternative lifestyle and alternative paradigm for political and economic and social relationships in the larger context of a sustainable "whole" earth.

I found this book motivational and meaningful at both a personal level and a larger national level. At the personal level, its detailed and well-organized description of fifteen very distinct aspects of a "cultural creative" lifestyle helped me understand--as it has helped many others--that there is actually a category of people who have come to grips with and found solutions that enrich their lives--and this explains my great disappointment that the book does not offer a "resources" section at the end. I would have been very glad to discover, for example, a "Cultural Creative" journal or magazine that combined a strong book review section, art and culture, a consumer reports section tailored to the higher standards of the "CCs", new innovations in home restoration and remodeling, vacation options known to be attractive to CCs, etcetera.

At the higher political level, I found the book constructive and just this side of a tipping point. An increasing number of people, all of them generally outside of Washington and not associated with Wall Street, clearly have some strong positive values and a real commitment to achieving reform through "many small actions". What this group has lacked is a means of communicating and orchestrating itself on a scale sufficient to demand respect from politicians and corporation. The Internet now provides such a vehicle--and as the Internet explodes from 3.5M people worldwide to 3.5B people worldwide, in the next ten years, I am convinced that Cultural Creatives may finally come into their own as a new form of global political party. Cultural Creatives would sign the Kyoto Treaty (and know what it is); Cultural Creatives would demand a 100% increase--from a half-penny a dollar to a full penny a dollar--in America's foreign diplomatic and humanitarian assistance budget--and Cultural Creatives could conceivably give the Republican Party a real beating in the next Congressional elections if President Bush persists in breaking his campaign vow on reducing carbon emissions. A peaceful revolution in our national agenda may truly be a near-term reality.

This is not a book where a summary can do it justice. It needs to be experienced at an individual level and ideally also at a community level, where it could be understood and accepted as a common point of reference for individual choosing to live "in relation" to one another and to the world, at a level much higher and more satisfying than our current arrangements. When this book makes it to the best-seller list, America will have matured and there will be hope for our children's future quality of life.

Other books along these lines:
The leadership of civilization building: Administrative and civilization theory, symbolic dialogue, and citizen skills for the 21st century
How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
Leadership and the New Science: Discovering Order in a Chaotic World
One from Many: VISA and the Rise of Chaordic Organization
Group Genius: The Creative Power of Collaboration
Collective Intelligence: Mankind's Emerging World in Cyberspace (Helix Books)
Collective Intelligence: Creating a Prosperous World at Peace

57 of 60 people found the following review helpful:

5.0 out of 5 stars There's hope for our species & our planet!, December 12, 2000

By	Terry Mathews (a small town in east Texas) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)

Psychologists Paul Ray and Sherry Anderson have written a handbook for people who are working to make this world a better place. Their book, THE CULTURAL CREATIVES - HOW 50 MILLION PEOPLE ARE CHANGING THE WORLD - is a guidebook for those who are interested in saving the planet, nurturing their personal relationships, and being sensitive without being stomped on.

You might be a Cultural Creative if you're into: books and music; arts and culture; stories; social causes, especially issues dealing with women and children; and authenticity. The authors have created an interesting test to gauge where you stand in the mix and use a lot of graphs throughout the book to identify cultural creatives and their issues.

If you're from the '60s and you've ever wondered what to do with all the energy created during that period of our lives, this book will open your eyes. If you've sometimes felt like an alien in your own family, the authors will offer you comfort because you're not alone. Even if you're just wondering why cultural creatives are so passionate about their lives, this planet, and their causes, this book will help you put it all together.

Cultural Creatives include such personalities as: Pope John Paul XXIII; Martin Luther King, Jr.; The Dalai Lama; Annie Dillard; Georgia O'Keeffe; Marc Chagall; Yo-Yo Ma; Robert Redford; Katharine Hepburn; and Bill Moyers. Pretty good company, don't you think?

While the book represents a lot of research on the part of the authors, the data is never presented in a dry, boring format. I found it hard to put the book down. The information resonated with me -- I'm from the 60's -- and it gave me hope for the future of our species and our planet.

Enjoy!

53 of 56 people found the following review helpful:

5.0 out of 5 stars What do 50 Million People Have in Common?, October 8, 2000

By	Dr. Natasha Todorovic "[e-mail]" - See all my reviews

If you've ever felt odd, out of place, unusual or aware of seeing things differently from most, it might be because you are a `Cultural Creative.' This book is exciting because of the life it brings to the study of values in a thus far overlooked but growing cultural segment in America. This previously quiet but powerful group wields greater and greater influence in all aspects of life.

Dr. Paul Ray surveyed over 100,000 Americans in the nine years before his 1996 report 'The Integral Culture Survey: A Study of the Emergence of Transformational Values in America' where he identified three distinct subcultures of values - Traditionals, Moderns and Cultural Creatives. He reveals, that this is a 'very unusual time in history - for change in the dominant cultural pattern happens only once or twice a millennium.' This is both wonderful and scary news.

Paul's wife, partner and coauthor, Dr. Sherry Anderson stands in her own right with the wonderful 'Feminine Face of God: The Unfolding of the Sacred in Women' where she forewarned that the 'awesome planetary crisis in which we are now living is literally flinging us towards ... the next developmental step: to be in good relationship with all life...' Together they have injected vitality into the reams of data with up-close and personal interviews. They have partnered to create a wonderful, readable and intimate view into contemporary thinking and the dynamics between differing worldviews. A peep into the book reveals:

"Direct personal experience is also important to Cultural Creatives in the projects they create and give their time and money to support. They expect to follow through on their values with personal action. Many are convinced that if they are not engaged, their convictions are "just talk." They express more idealism and altruism, and less cynicism, than Americans. Sixty-five percent say "having your work make a contribution to society" is very or extremely important. Fifty-four percent say "wanting to be involved in creating a better society" is very or extremely important. And their actions line up with these values ..."

This significant work is progressive, insightful, optimistic and absorbing. It contributes to the worlds of values, culture and social transformation and it is good news to Cultural Creatives because it is validating and affirming. With far-reaching implications this is a book to curl up with and continue discussing and pondering long after the last page is turned.