As the Future Catches You: How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth (Hardcover)

by Juan Enriquez (Author) "If it seems like your world has been topsy-turvy over the past few years... Consider what's coming..." (more)
Key Phrases: United States, Latin America, South Korea (more...)

Editorial Reviews

Amazon.com Review
In As the Future Catches You, Juan Enriquez of the Harvard Business School attempts to capture the trajectory of technological progress and understand the forces shaping our social and economic futures. Enriquez argues that February 2, 2001--the date that anyone with Internet access could contemplate the entire human genome--is akin to 1492 and Columbus's discovery of America. Instead of a new continent however, Enriquez sees the alphabet of DNA (A, adenine; T, thymine; C, cytosine; and G, guanine) and predicts that it will be the "dominant language and economic driver of this century." While none of the ideas presented here are entirely new, As the Future Catches You stands out because of Enriquez's ability to view and connect trends--genomics in particular--in a way that just about anyone can understand. Eye-popping typography and graphics coupled with a compact and almost poetic writing style make this thought-provoking book one to savor. Highly recommended. --Harry C. Edwards

From Publishers Weekly
Harvard Business School research fellow Juan Enriquez has great enthusiasm for his subject and his audience in As the Future Catches You: How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth. "I would like you and I to have a conversation," he writes. "There is space on each page for your own notes, thoughts," etc. Space indeed, and more: this consideration of scientific advancement, technological and economic trends and their effects offers graphically arresting pages complete with pictures, highlighted words, graphs, and large blank margins. Enriquez's hyperventilating presentation (how many ellipses can one author use?) might get in the way of the facts at times, but the facts about the ability of genetically modified bananas to vaccinate those who consume them against particular diseases, for example can be very interesting indeed.

Copyright 2001 Cahners Business Information, Inc.

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Product Details

• Hardcover: 272 pages
• Publisher: Crown Business (October 16, 2001)
• Language: English
• ISBN-10: 0609609033
• ISBN-13: 978-0609609033
• Product Dimensions: 9.6 x 5.9 x 1 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.2 out of 5 stars See all reviews (41 customer reviews)
• Amazon.com Sales Rank: #307,846 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

23 of 23 people found the following review helpful:

5.0 out of 5 stars Don't let first appearances fool you, October 20, 2001

By	Chandra K. Clarke (Chatham, ON Canada) - See all my reviews

When I first received this book and flipped through it, I was seriously tempted to send it back unread. The typesetting is... creative to say the least - lots of white space, multiple fonts, scattershot graphics. Indeed, it looks like you've received an extra long email from someone who's just discovered how to play with all the format settings. Given that I'd purchased a hard cover book at hard cover prices, I felt ripped off.

However, I decided to read it anyway, and I'm glad I did. It's a short read, but a wild ride, and it's packed with information about the biotech and economic revolution we're just getting into. There are lots of facts and figures to consider, and the author does an excellent job of providing thought-provoking analogies that may change the way you look at some things. In one example, he asks you to think of mosquitoes as flying hypodermic needles - right now these insects infect people with things like malaria, but scientists are trying to figure out how to use them to innoculate people instead.

This book would make an excellent Christmas gift for non-technical people who want to try to understand the potential impact of biotechnology, genetic engineering, computers, and the Internet. The choice of typesetting, it turns out, is deliberate: it's designed to convey the speed at which these changes are taking place, and it makes reading the book as easy as consuming a sound byte from the 11 o'clock news. It can get a bit heavy on the hype factor, but the author acknowledges this at the end.

It should also be required reading for all the politicians, bureaucrats and other politicos involved in making decisions about things like cloning, genetically modified foods etc. These people in particular have to be able to see past the immediate 'ick factor' reaction and to the long term economic consequences of the legislation they propose.

In short, its an excellent primer on the biotech revolution, and a great starting point for anyone seeking to understand what's happening. And even those who are used to, as I am, reading more technical material on this topic, it provides a good summary of what's happened to date, how technologies have converged, and what we might expect in the next decade.

14 of 14 people found the following review helpful:

5.0 out of 5 stars Easy to Read and VERY INSIGHTFUL, December 12, 2001

By	Dan E. Ross "Dan Ross" (Frisco, Tx USA) - See all my reviews (REAL NAME)

If you want to understand some of the "big picture" issues in our society I strongly encourage you to read this book. Peter Drucker's Management Challenges for the 21st Century and Daniel Pink's Free Agent Nation are two other good reads on a knowledge-based economy.

While Mr. Enriquez spends most of the book talking about genomics (his area of expertise and knowledge) and the implications arising from developments in the area, he also tries to illustrate the impact such discoveries might have on the world economy in a very basic, easy-to-understand manner. Mr. Enriquez does an excellent job in talking about the importance of education and how the large differences among certain geographic regions may lead to a larger divergence of wealth in the next century.

In talking about genomics, Mr. Enriquez is quick to talk about cloning and the moral and ethical issues that will arise from such technology and how it will be EXTREMELY TOUGH to policy this technology due to its rapid evolution and ability to move into other countries borders. In the past the evolution of public policy was adjusted with the technologies but genomics is different in that we are talking about the potential to create human life via cloning, which stirs up all kinds of moral and social issues which affects politicians and their voting constituencies.

The one thing I know is that genomics is revolutionizing modern medicine as we breathe today. The new drugs, cures and foods that will be created and these WILL have VERY PROFOUND impacts on our standard of living in the next century and will cause tons of social implications. This book is your entrance into learning about geonomics in a very easy to read book. I highly recommend purchase of the book.

7 of 7 people found the following review helpful:

5.0 out of 5 stars As the FUTURE Catches YOU is fascinating and fun, February 1, 2002

By	Dan Poynter "Author-Publisher-Speaker" (Santa Barbara, CA United States) - See all my reviews

Bottom line: Countries that educate their people are growing richer; those that do not are in decline. Genetic engineering is the next breakthrough. Enriquez reinforces his analysis with facts and statistics. This book is fascinating and fun.

At first glance, the book appears to be typeset by an amateur experimenting with fonts, type sizes and reverses. Then you discover that each page has a thought and the unusual layout is designed to emphasize a point.

I received this book as a gift. It is a treasured gift.

As a publisher, author of 28 Books, 109 revised editions, six translations and over 500 magazine articles as well as a consultant to the book publishing industry, I spend much of my time doing research. I will refer to this book again and again.
Dan Poynter, Para Publishing.