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The Far Side of Eden: New Money, Old Land, and the Battle for Napa Valley
 
 
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The Far Side of Eden: New Money, Old Land, and the Battle for Napa Valley [AUDIOBOOK] (Hardcover)

by James Conaway (Author) "SOMETHING HAD HAPPENED, something momentous, something involving money, lots of it - what didn't at century's end? - but more complicated and subtle..." (more)
Key Phrases: Napa Valley, Sierra Club, Farm Bureau (more...)
3.7 out of 5 stars See all reviews (12 customer reviews)


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Editorial Reviews

From Publishers Weekly
"If Napa Valley can't be saved, no place can," says the county planner, and Conaway's second volume on one of the wealthiest enclaves in America echoes this sentiment, picking up where his first (Napa: The Story of an American Eden) left off, with some overlap. Beautiful Napa in the 1990s is threatened by McMansions, by the blindness of "lucky spermers," (like the Mondavi heirs) and by the nouveau riche desire for boutique wineries with "rocket juice" (cabernet). The first third of the book describes the super-rich with incredulity: Francis Ford Coppola purchased the former Inglenook winery in the mid-1990s and outfitted it with the desk from The Godfather, movie memorabilia and screens for a "multimedia tasting experience." The Sweeneys, owners of Embassy Suites, dynamited to build their five-bedroom house (complete with feng shui) on a visible hillside. They don't flinch when locals complain. The center of the book is the Sierra Club's suit against Jayson Pahlmeyer (among others), whose now-cult wine appeared in the movie Disclosure, for clearing a hillside and violating the California Environmental Quality Act. The prose is often portentous and heavy on description; even minor characters are given full bios. Conaway uses a semifictional style to get into the characters' heads ("Hugh was pulled at by conflicting emotions"), while the author remains invisible, although his preferences are obvious. This is a who's who for anyone in the valley, a must-read for anyone in the business, and will be of interest to those invested in the often clashing interests of agriculture and the environment.
Copyright 2002 Reed Business Information, Inc.

From Library Journal
Conaway, the author of nine books and a contributor to Smithsonian and National Geographic Traveler, explored the subject of the Napa Valley a decade ago in his best-selling Napa: The Story of an American Eden. In his latest book, he carefully examines the invasion of Napa in the 1990s by the nouveaux riches who view vineyards as status symbols to be exploited for their social value. In an accessible style, Conaway offers an insider's view and shows how these newcomers are increasingly denuding the land in attempts to create vanity-label wines. Environmentalists and established valley dwellers are fighting the exploitation, but major damage has already been done in the form of polluted rivers and eroded hillsides. As Conaway rightfully concludes, Napa may never recover from the ravages wrought by the greed of the Silicon Valley wonder boys, the movie producers, and the other absentee landlords who now own much of the valley. This important and timely exploration of the ramifications of the unbridled power of the rich to do whatever they wish with America's land is highly recommended for all libraries.
Mary V. Welk, Chicago
Copyright 2002 Reed Business Information, Inc.

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Product Details

  • Hardcover: 384 pages
  • Publisher: Houghton Mifflin Harcourt (October 24, 2002)
  • Language: English
  • ISBN-10: 0618067396
  • ISBN-13: 978-0618067398
  • Product Dimensions: 9 x 6.2 x 1.4 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 3.7 out of 5 stars See all reviews (12 customer reviews)
  • Amazon.com Sales Rank: #852,539 in Books (See Bestsellers in Books)

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Customer Reviews

12 Reviews
5 star:
 (7)
4 star:
 (1)
3 star:    (0)
2 star:
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1 star:
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Average Customer Review
3.7 out of 5 stars (12 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
25 of 28 people found the following review helpful:
5.0 out of 5 stars Gulp This, October 2, 2002
By J. S. Lang (on the Chester River) - See all my reviews
(REAL NAME)   
Conaway's first book on the topic, "Napa, the Story of an American Eden," held a mirror to a beautiful place and the wonders of American winemaking. This sequel goes through the looking glass into a world of greed and self absorption, where a monoculture rapes land, trophy homes blight ridgetops, egos swell and rot like grapes too long on the vine.
Finely reported, elegantly written, "The Far Side of Eden" would be depressing -- if the tale weren't told with such wit and good humor. The hubris of winemakers like Pahlmeyer and Staglin and Copolla emerge as hilarious, the self-righteousness of both the winos and the ecos as ridiculous.
It's quite sad, and hugely funny.
I think this is an important book. It spotlights Napa, but it could be anywhere in America where riches come too fast and too much and the result is look-at-me-look-at-me development.
Read it slow, and let it breathe, it's a treat.
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14 of 15 people found the following review helpful:
2.0 out of 5 stars Some interesting points, but heavily biased, January 10, 2003
By Adlai Van Houten (Barstow, California) - See all my reviews
As a former Napa vinter, I eagerly looked forward to reading Conway's excursion into my home county. While there are interesting ideas in the book, they lurk beneath the soil like potatoes, never springing forth to see the light of day. Many of my neighbors (and, I should add, close friends) are presented in this book as gross parodies; this, I suppose, might be expected from an outsider to the region, but I had a difficult time getting past these rough characterizations.
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6 of 8 people found the following review helpful:
1.0 out of 5 stars Well written???, October 14, 2003
By A Customer
Reading the other reviews, I cannot help but shake my head in astonishment...."Well Written"??? Ideas move in and out of paragraphs with no real logical flow of ideas. Few dates are presented to help the reader follow the timetable (which is likely because the scenes are re-sequenced for dramatic effect). I am an avid reader of literature, but found myself constantly rereading passages to try and decipher the idea being presented or the scene being described. I finally decided that the editor either gave up or never tried. Much of the book reads more like a stream of consciousness than a documentation of events witnessed by the author.

Furthermore, this book is an amalgam of ad hominem attacks on everyone who dares to make money in the wine industry. Those with family money are dismissed as "lucky spermers" unless like, Peter Mennen, they use their money to stop big business. Mennen is portrayed as the noble hero but seems to be more a naive idealist. Certainly, there are forces of good and bad in any capitalist industry, but let's not throw the baby out with the bathwater. Ending vineyard development would lead to one of two things - more houses in place of vineyards or higher and higher prices for vintners as the scarcity increased their profits. Certainly, there is a middle ground yet Conaway, by following the bull-headed extremists, would have us believe that there can be no compromise.

Check this book out from the library if you must read it, but support more even-handed works with your dollars.

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Most Recent Customer Reviews

4.0 out of 5 stars Great Read!!
I find it interesting that most of the bad reviews were from Californians, probably Napans. I can understand that. Read more
Published 6 months ago by kari T

5.0 out of 5 stars Refreshing and to the point
James Conway cuts to the chase in new money vs established money in a battle for land in Napa Valley. Read more
Published on March 27, 2007 by John Kresser

1.0 out of 5 stars How can he type with a massive chip on his shoulder?
This is a book for people who hate Starbucks and complain incessantly about gentrification (while drinking expensive boutique coffee and loving the appreciation in their real... Read more
Published on October 3, 2003

5.0 out of 5 stars Sometimes the Truth Hurts
As a Napa resident and former winemaker, I can say that this book truly pulls back the curtains to expose the overinflated egos that are rapidly transforming our valley into just... Read more
Published on August 10, 2003

5.0 out of 5 stars A Great Read, Even if Biased
I enjoyed reading this book a lot, even though I felt Conaway was clearly biased in favor of the most extreme environmentalists there, Malan/Mennen as he called them, or in other... Read more
Published on December 21, 2002 by michaele23

5.0 out of 5 stars Excellent!
I loved "The Far Side of Eden." Conaway vividly captured the personalities in Napa Valley, and the absurdities, carried out by all sides and told in rich and wonderful detail,... Read more
Published on December 10, 2002

5.0 out of 5 stars About time
It's about time somebody wrote a good book about what goes on in the wine industry and behind the scenes in stuck-up Napa Valley. Read more
Published on December 10, 2002 by bill fontaine

5.0 out of 5 stars Smart and Writerly
Anyboy who has ever had a sip of Napa Valley wine would do well to read Conaway's lyrical expose of the new (and a few old) Napa Valley vintners. Read more
Published on December 10, 2002

1.0 out of 5 stars Big disappointment
This book was a complete disappointment to me, it was all I could do to finish it. I actually enjoyed Conaway's earlier "Napa" quite a bit. Read more
Published on December 5, 2002 by Tolstoevsky

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