Launching New Ventures (Paperback)

~ (Author)

Editorial Reviews

Product Description

In Launching New Ventures, Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.

• Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan—unlike other texts that focus immediately on business plans.
• The Third Edition covers change management, deal structure, database and guerrilla marketing, emerging business models, and business failure.
• Internet Resources, an annotated list of URLs at the end of each chapter, refer students to relevant web sites for more information on chapter concepts.
• Hands-on tools appear at appropriate points throughout, such as outlines for a feasibility plan, a business plan, and an operational plan—plus a 20-point test to verify the status of independent contractors, an incorporation checklist, and a new products checklist.

About the Author

Kathleen R. Allen Ph.D.,
"Kathleen Allen is the author of several texts including Launching New Ventures, 3rd Ed. and Entrepreneurship and Small Business Management, 2nd Ed. as well as the soon-to-be-published Bringing New Technology to Market and a variety of trade books in the field of entrepreneurship. A professor in the Greif Entrepreneurship Center of the Marshall School of Business at the University of Southern California, Allen has helped hundreds of entrepreneurs realize their dreams of starting new ventures. At USC, she is Director of the Technology Commercialization Alliance, a collaboration of the schools of business, engineering and medicine to commercialize USC technologies and she leads a National Science Foundation project with several university and public/private partners to build a national commercialization network that will raise the level of innovation and increase the transfer of university technology to the marketplace. She is co-founder of two technology ventures."

Product Details

• Paperback: 588 pages
• Publisher: Houghton Mifflin Company; 3 edition (August 2002)
• Language: English
• ISBN-10: 061821481X
• ISBN-13: 978-0618214815
• Product Dimensions: 9.4 x 7.9 x 1.2 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #388,724 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars Most informative book in 8 years of business college, October 15, 1996

By A Customer

This review is from: Launching New Ventures: An Entrepreneurial Approach (Paperback)

This book fully explains how to start a real entrepreneurial venture and make it a success! The author is the best expert in the field. I was introduced to this book through an instructor who had made this book required reading for a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and use this book to discover how much success you can achieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools. .......... Michael Taylor .......... V.P. Students in Free Enterprise ..........University of North Florid

4 of 4 people found the following review helpful:

5.0 out of 5 stars EXCELLENT TEXTBOOK!!!!, November 6, 2005

By	Kelly Podzemny (Amarillo, TX) - See all my reviews (REAL NAME)

This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.

5.0 out of 5 stars Great Book, August 11, 2009

By	anon - See all my reviews

This review is from: Launching New Ventures Fifth Edition (Hardcover)

This book has a lot of great material in it. It is easy to read and understand.