How We Decide (Hardcover)

~ (Author)
Key Phrases: cordless keyboard, rational brain, radar blip, The Uses of Reason, The Poker Hand, The Moral Mind (more...)

Editorial Reviews

From Publishers Weekly

“As Lehrer describes in fluid prose, the brain’s reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making.” —Publisher's Weekly, starred review

From Bookmarks Magazine

With Blink, The Tipping Point, and Outliers, Malcolm Gladwell has cornered the market on popular studies of human behavior. But Jonah Lehrer's How We Decide holds its own with Gladwell, Stephen Pinker, Daniel Dennett, and the host of science writers increasingly focused on the complexities of the human brain. "There isn't any spectacular revelation, unique viewpoint or knockout final summation," noted the San Francisco Chronicle, and the Washington Post felt that Lehrer "does little to integrate science's contradictory findings." Lehrer nonetheless illuminates the many processes involved in even the simplest decisions. By letting the experts do much of the talking and by drawing conclusions from his voluminous research and knowledge of the field, Lehrer presents a readable account of what we know about how we decide -- and acknowledges the vast universe of what we don't.
Copyright 2009 Bookmarks Publishing LLC

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Product Details

• Hardcover: 256 pages
• Publisher: Houghton Mifflin Co; 1 edition (February 9, 2009)
• Language: English
• ISBN-10: 0618620117
• ISBN-13: 978-0618620111
• Product Dimensions: 8.4 x 5.8 x 1.1 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (110 customer reviews)
• Amazon.com Sales Rank: #1,713 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #2 in	Books > Health, Mind & Body > Psychology & Counseling > By Topic > Decision-Making
  #3 in	Books > Health, Mind & Body > Psychology & Counseling > Physiological Aspects
  #6 in	Books > Health, Mind & Body > Psychology & Counseling > Neuropsychology

Customer Reviews

Most Helpful Customer Reviews

171 of 185 people found the following review helpful:

3.0 out of 5 stars Disappointing addition to existing literature, good intro if new to the field, February 15, 2009

By	Sreeram Ramakrishnan (Yorktown Heights, NY) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)

Perhaps my expectations of one of my favorite authors/editors in Seed magazine and from his earlier book Proust Was a Neuroscientistwas too high...nevertheless, this book is a disappointment. Not that there is anything structurally or factually incorrect - it just doesn't add any value to a reader that is familiar with this field. The examples and studies mentioned in the book, for the most part, have been repeated many times in several books of this genre. Instead of providing additional insights or alternative interpretations, or any follow-ups to the experiments and studies, Lehrer, for the most part repeats the key points from these studies and attempts to make some points in the context of decision making. Despite best efforts, the book merely ends up reinforcing known and well-popularized concepts (even in popular literature) such as recency bias, cognitive dissonance, loss aversion, etc. If you have read books like Predictably Irrational: The Hidden Forces That Shape Our Decisions, Sway: The Irresistible Pull of Irrational Behavior, Nudge: Improving Decisions About Health, Wealth, and Happiness you will be hard pressed to find enough value in this book to invest in this. Other books such as Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts and Why Choose This Book?: How We Make Decisions also cover similar concepts in a more focussed manner.

Similarity to other books is no crime. But one will be hard pressed to determine any differentiating value when the book is serving as another book referencing almost an identical set of research papers without providing a compelling counter-argument or new inferences. For a reader who is aware of the work in behavioral psychology, this book provides incremental value at best. For a reader getting initiated to this field, this book is an OK introduction to the vast research, though my no means a unique interpretation. It is written in a very accessible manner and the narration sustains the interest of the reader throughout the book. The reader may have been better served if the author provided a synopsis of each chapter in the context of his title "how we decide".
Overall, an interesting read if you are new to this field, but an also-ran if you are familiar with the popular literature in this field.

68 of 79 people found the following review helpful:

5.0 out of 5 stars Comparisons to Blink are inevitable, January 21, 2009

By	J Hively (York, Pa) - See all my reviews

Lehrer takes aim squarely at Malcolm Gladwell's book, Blink, and, for my money, hits a home run. How We Decide is clearly and interestingly written, like Gladwell, but is more substantiated with recent neuroscience research. Lehrer's conclusion is also more nuanced, i.e., the best way to make a decision depends on different factors, and argues for the effectiveness and importance of monitoring our own thought process.

This is one talented young man. I read Lehrer's first book about Proust and neuroscience, and while I was super impressed with his intellect, it required serious effort to read and understand. How We Decide is a lighter read, but just as original and significant in its own way.

16 of 17 people found the following review helpful:

4.0 out of 5 stars Interesting but lightweight, January 25, 2009

By	M. Hyman "Artist at large" (Seattle, WA USA) - See all my reviews (REAL NAME)

This book describes the neuroscience behind decision making, and in particular the various parts of the brain that are involved in different parts of problem analysis. It is filled with interesting examples from real world situations such as airplane near-disasters, poker playing, and Parkinson's patients, and uses these examples to illustrate various parts of our brain machinery.

The book is an easy read, interesting, and informative. It is, however, a lightweight read. Do not expect great depth into any of the studies -- it is more like a survey course or cliff notes in many respects. This makes it approachable for an audience without any science background, but it also left me wanting a lot more depth. I also found the concluding chapter to be forced... it didn't really have much to offer.

I am glad to have read the book, but I didn't walk away feeling amazed.