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Product Description
This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.
About the Author
Dr. O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at the Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and served as chair of the Colorado State University marketing department. Dr. Ferrell has previously taught at the University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. His academic research focuses on ethical decision making, stakeholder relationships, and social responsibility.
Dr. John Fraedrich teaches at the University of Wyoming, where he holds the Bill Daniels chair. He is a former assistant professor of marketing at Southern Illinois University at Carbondale. He received his Ph.D. from Texas A&M University. Dr. Fraedrich has conducted extensive research in the areas of marketing and ethics and has published articles in the JOURNAL OF MACRO MARKETING and the JOURNAL OF BUSINESS ETHICS, among other journals. He also has taught on special assignments at universities abroad.
Dr. Linda Ferrell teaches at the University of New Mexico. In addition to this text, Dr. Ferrell has coauthored BUSINESS & SOCIETY with O. C. Ferrell and Debbie M. Thorne. She completed her Ph.D. at the University of Memphis. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published articles in the JOURNAL OF BUSINESS ETHICS and the CASE RESEARCH JOURNAL.
This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.
About the Author
Dr. O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at the Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and served as chair of the Colorado State University marketing department. Dr. Ferrell has previously taught at the University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. His academic research focuses on ethical decision making, stakeholder relationships, and social responsibility.
Dr. John Fraedrich teaches at the University of Wyoming, where he holds the Bill Daniels chair. He is a former assistant professor of marketing at Southern Illinois University at Carbondale. He received his Ph.D. from Texas A&M University. Dr. Fraedrich has conducted extensive research in the areas of marketing and ethics and has published articles in the JOURNAL OF MACRO MARKETING and the JOURNAL OF BUSINESS ETHICS, among other journals. He also has taught on special assignments at universities abroad.
Dr. Linda Ferrell teaches at the University of New Mexico. In addition to this text, Dr. Ferrell has coauthored BUSINESS & SOCIETY with O. C. Ferrell and Debbie M. Thorne. She completed her Ph.D. at the University of Memphis. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published articles in the JOURNAL OF BUSINESS ETHICS and the CASE RESEARCH JOURNAL.
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