E-Commerce BASICS, Second Edition (South-Western Computer Education) (Spiral-bound)

~ Bruce McLaren (Author), (Author)

Editorial Reviews

Product Description

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Product Details

• Spiral-bound: 360 pages
• Publisher: Course Technology; 2 edition (December 5, 2002)
• Language: English
• ISBN-10: 0619059427
• ISBN-13: 978-0619059422
• Product Dimensions: 10.7 x 8.1 x 0.5 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #852,011 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

64 of 64 people found the following review helpful:

1.0 out of 5 stars great for children, October 28, 1999

By	Karen Morley - See all my reviews

This review is from: E-Commerce: Business on the Internet (Paperback)

I am extremely disappointed, perhaps this is the reason that retail book stores are still in business. Had I had the chance to thumb through the book, I would have never purchased it. It is a condescending primitive level intro to the web and commerce on the web. It is not for marketing professionals nor professionals of any kind. Probably high school kids would be offended as well. The audience is people who have never even surfed! I think that this would be a good intro for the computer-illiterate who is looking for basic information. The real problem is that it was not advertised nor reviewed in that light.

15 of 18 people found the following review helpful:

4.0 out of 5 stars A great,up-to-date primer for users and web newcomers., July 26, 1999

By	C. N. Lambrecht "Christian Lambrecht" (Atlanta, Georgia) - See all my reviews (REAL NAME)

This review is from: E-Commerce: Business on the Internet (Paperback)

Although extremely comprehensive, this book is not for the marketing professional. It is an excellent summary of all the web has to offer, and highlights a number of not-so-well-known url's that are a great resource for individuals setting up a small e-commerce website.

4.0 out of 5 stars E-Commerce Basics paperback, November 1, 2009

By	Craig Ostrander (Pasadena, CA) - See all my reviews (REAL NAME)

Amazon Verified Purchase

This is a very good entry level text in the field of E-commerce. The biggest disadvantage is that it was published in 2002. The assignments in the spiral-bound text are out of date with the currrent web sites it references in its assignments and exercises.