Product Description
This text is a revision of our highest-level, most strategic, introduction to MIS text. What sets this book apart from others is its managerial focus and its unique case approach. In addition, the new, fourth edition has been revised for currency throughout and offers new end of chapter real world cases.
About the Author
Effy Oz is a Professor of Management Science and Information Systems at the Pennsylvania State University, Great Valley. He received his MBA from the Hebrew University and his DBA from Boston University. Professor Oz has published and presented numerous academic and professional articles and authored best-selling textbooks in the areas of management information systems, e-commerce, and IT ethics. He serves on the editorial boards of Encyclopedia of Information Systems as well as several academic journals. His writing draws on his research and industry experience as an executive as well as a business consultant.