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Editorial Reviews
Book Description
This new edition of Blunders in International Business is fully updated and revised, full of interesting anecdotes and has been significantly updated to include more than one hundred new international business blunders. Well-known old blunders have been replaced with these new ones in order to update the lessons learned. We often hear of business success stories. It seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.
This new edition of Blunders in International Business is fully updated and revised, full of interesting anecdotes and has been significantly updated to include more than one hundred new international business blunders. Well-known old blunders have been replaced with these new ones in order to update the lessons learned. We often hear of business success stories. It seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.
Blunders in International Business takes a fascinating look at how mistakes are made every day by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down.
About the Author
David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.
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Inside This Book Citations: This book cites 8 books | 34 books that cite this book Explore: Citations | Concordance | Text Stats Key Phrases - SIPs: international business blunders, translation errors Key Phrases - CAPs: United States, Middle East, Hong Kong, Latin America, Saudi Arabia (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! |