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Book Description
Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.
Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.
Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technologya new section on the "New Economy" and what it means for competition and profitthe incorporation of recent contributions to strategy theory and strategy practice including: - the creation and development of organizational capability
- winner-takes-all markets
- network externalities and competition for standards
- complexity and self-organization
- strategic innovation the relating of analytical frameworks to their real-world business applicationsrevised figures and applications, making the book even more user-friendly for both instructors and students.
--This text refers to an out of print or unavailable edition of this title.
About the Author
Robert M. Grant is Professor of Management at Georgetown University and City University, London. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the editor of Cases in Contemporary Strategy Analysis (Second Edition, Blackwell Publishers, 1999).
--This text refers to an out of print or unavailable edition of this title.
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Inside This Book Citations: This book cites 78 books | 100 books that cite this book Explore: Citations | Books on Related Topics | Concordance | Text Stats Key Phrases - SIPs: analyzing differentiation, hedonic price analysis, multibusiness corporation, identifying key success factors, new product development capability (more) Key Phrases - CAPs: New York, Harvard Business Review, Free Press, General Electric, United States (more) Browse Sample Pages: |