Customers For Life: How To Turn That One Time Buyer Into A Lifelong Customer (Paperback)

~ (Author) "We don't assume anything..." (more)
Key Phrases: free loan cars, service adviser, partnership pay, Sewell Village, New York, Stanley Marcus (more...)

Editorial Reviews

Review

Stanley Marcus If you don't learn from this book, it's your fault. -- Review

Product Description

HOW GOOD DO YOU WANT TO BE?

It's a well-known fact among major executives: Carl Sewell turns onetime buyers into lifetime customers. Now, with this straightforward guide to entrepreneurial excellence, you can too. It all begins with Sewell's Ten Commandments of Customer Service, garnered from years of experience, and an approach to salesmanship that works across the board -- from how to underpromise and overdeliver to Japanesing them by making their systems your own. Whether you're in a large corporation or just starting out, Sewell's proven methods will invigorate your enterprise -- and your future -- as you learn how to gain Customers For Life.

Using principles that built his auto sales into a $450 million business and made him the top luxury automobile dealer in the country, Sewell gives you a carefully detailed plan to help you go that extra mile on your road to success. Turn your employees into service superstars, get good service tips from the customer, and develop advertising that's right for you. It's all here in the book that shows you how to keep them coming back for more.

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Product Details

• Paperback: 208 pages
• Publisher: Pocket; Revised edition (July 1, 1998)
• Language: English
• ISBN-10: 067102101X
• ISBN-13: 978-0671021016
• Product Dimensions: 8.1 x 5.1 x 0.4 inches
• Shipping Weight: 2.4 ounces
• Average Customer Review: 4.6 out of 5 stars  See all reviews (38 customer reviews)
• Amazon.com Sales Rank: #214,801 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars A must read for every business owner, May 19, 1999

By A Customer

None of the ideas in this book are ground breaking, but the author does a great job of explaining how they translate into loyal customers for your business. There is no abstract psychological babbling lots of similar books have. The author clearly shows the reader what his points are, then uses case studies from both his business and others to reinforce the concepts.

Every business owner should have this book, and I'd recommend buying copies for all the employees as well. It will pay off in the long run.

8 of 8 people found the following review helpful:

5.0 out of 5 stars Best Customer Service Book yet!, October 26, 2005

By	Marc Hines (Portland, OR) - See all my reviews (REAL NAME)

This review is from: Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer (Paperback)

Sewell really practices what he preaches.

I had made a visit to two of his dealerships in Dallas; after seeing his operation I HAD to read his book. Both his customers and his employees are fanatically loyal - for good reason.

Carl's view of customer service is very different; in fact he does not have (or need) a 'customer service' department. Instead they create systems to avoid problems in the first place, and each employee (associate, really) is empowered to solve the few problems that do come up on their own.

It's an easy read and a real eye opener.

8 of 8 people found the following review helpful:

5.0 out of 5 stars The "Bible" of my Business, December 8, 1998

By A Customer

My wife gave me her copy of "Customers For Life" that she had received a corporate retreat. When I first considered opening a gentlemen's club I pulled it off the shelf hoping to find a few useful "tidbits." This book completely changed my concept of customers and business success. In 3 short months of operation I have put a substantial dent into a highly competeitive market using Mr. Sewell's approach to servicing his customers. As a condition of employment with my company, everyone from waitresses and doorman to my general managers must read this book and attend weekly meetings to discuss how to apply it's principals at my place of business. The only business book I can honestly say is worth its wait in gold.