The Macintosh Way [Hardcover]

Guy Kawasaki (Author)

Editorial Reviews

Product Description

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry. --This text refers to an out of print or unavailable edition of this title.

From the Publisher

"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."--San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 209 pages
• Publisher: Scott Foresman Trade; 2nd printing edition (August 1989)
• Language: English
• ISBN-10: 0673461750
• ISBN-13: 978-0673461759
• Product Dimensions: 9.2 x 6.4 x 1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Bestsellers Rank: #924,996 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Stickingly Simple Basics for a Successful Growing Business, August 7, 1997

By A Customer

This review is from: The MacIntosh Way (Paperback)

Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success. Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Formula for over the top success against all odds, August 5, 1998

By A Customer

This review is from: The Macintosh Way (Hardcover)

The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Still Relevant 20 Years Later, May 24, 2009

By	Edward J. Barton (Mill Creek, WA) - See all my reviews (VINE VOICE)    (REAL NAME)

Amazon Verified Purchase

It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

Well worth the read and very relevant even today.