The Macintosh Way (Hardcover)

by Guy Kawasaki (Author)

Editorial Reviews

Product Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry. --This text refers to an out of print or unavailable edition of this title.

From the Publisher
"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."--San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 209 pages
• Publisher: Scott Foresman Trade (August 1989)
• Language: English
• ISBN-10: 0673461750
• ISBN-13: 978-0673461759
• Product Dimensions: 9.2 x 6.4 x 1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.7 out of 5 stars See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #326,381 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Stickingly Simple Basics for a Successful Growing Business, August 7, 1997

By A Customer

This review is from: The MacIntosh Way (Paperback)

Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success. Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Formula for over the top success against all odds, August 5, 1998

By A Customer

The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.

4 of 6 people found the following review helpful:

3.0 out of 5 stars Entertaining but not necesarily useful, August 12, 2006

By	JEG "JG" (Atlanta GA) - See all my reviews

I like GK. He is a colorful character with great wit. Being a huge Apple fan I decide to get this book. I'm contemplating starting a small service biz and bought this book for useful tips but I got very little out of it. Maybe it was ground breaking when it came out.

The book is really targeted for people that work in large consumer based hardware/software products. The book was written prior to the internet so they way companies sell and promote biz as well as the tips are somewhat outdated. Examples: Apple uses distributors to sell. Well in the US and most developed markets that ins't really true anymore. Apple goes direct and in some cases through retailers that are also distributors. If you want to get into a company get someone internally to champion your resume. This is already well known. Also most companies referenced in the book no longer exist (Ex: Compuserve) or stopped supporting the macintosh platform long time ago. Also the last chapter on "dating" in a tech world while amusing felt like a filler to complete the book.

There are a few good nuggets on presentations, demos, and maximizing your investment in trade shows. This was interesting but very technology oriented. There are also some interesting perspectives on Apple history and characters which Apple followers would enjoy.

So If you have a small biz that isn't technology based or you are not a fan of Apple there isn't much here for you.