From Library Journal
For those who wish to "be their own bosses" and run a small business, two new guides are available. In Burstiner's Small Business Management, a revised and updated edition of his earlier publication ( LJ 12/1/79), he covers the major aspects of becoming an entrepreneur through owning and operating a small business. The book includes current statistics and recent developments in such matters as taxation and law. Among topics covered are the pros and cons of small business ownership, selecting business ventures, franchising, management techniques, marketing, and advertising. Especially valuable are the "For Further Information" listings at the end of the chapters; these are bibliographies of books as well as pamphlets and booklets available, including those provided by the Small Business Administration. An excellent guide and starting point for present and future entrepreneurs. Reading about "real life" experiences of entrepreneurs is a valuable way for prospective small business owners to gather information. Levitt, founder and sole proprietor of Custom House Shirt Makers, has written a practical guide to running a business. He tells his own success story, as well as those of 16 other entrepreneurs. Levitt also offers advice on managerial, marketing, and legal aspects of small business operation. Recommended.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1989 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
Product Description
The Small Business Handbook provides essential facts and proven techniques for choosing the right business, writing a strong business plan, finding capital, reaching high-potential markets, pricing for maximum profits, safe-guarding assets, distributing products or services, and much more. This comprehensive guide features new chapters on advertising, personal selling, sales promotion and computerized operations.
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Inside This Book
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First Sentence:
EVER THINK ABOUT going into business for yourself? Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Englewood Cliffs, Small Business Administration, United States, Robert Morris Associates, Burr Ridge, Department of Commerce, Government Printing Office, Small Business Management, Bureau of the Census, Statistical Abstract, Basic Retailing, Self-Counsel Press, Business Corporation Law, Internal Revenue Service, Julius Blumberg, Annual Statement Studies, Bradstreet Corporation, Business Horizons, Estimate Your Financial Needs, Irving Burstiner, Manufacturing Company Balance Sheet December, San Diego, Advertise Your Growing Business, Business Marketing New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
EVER THINK ABOUT going into business for yourself? Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Englewood Cliffs, Small Business Administration, United States, Robert Morris Associates, Burr Ridge, Department of Commerce, Government Printing Office, Small Business Management, Bureau of the Census, Statistical Abstract, Basic Retailing, Self-Counsel Press, Business Corporation Law, Internal Revenue Service, Julius Blumberg, Annual Statement Studies, Bradstreet Corporation, Business Horizons, Estimate Your Financial Needs, Irving Burstiner, Manufacturing Company Balance Sheet December, San Diego, Advertise Your Growing Business, Business Marketing New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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This book cites 100
books:
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12
books
cite this book:
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- Student Learning Guide for Small Business Management by Justin G. Longenecker on 4 pages
- Basic Retailing . (The Irwin series in marketing) by I. Burstiner on 4 pages
- Operations Management by Charles John Constable on 4 pages
- Marketing Management: Strategies and Programs by Joseph P Guiltinan on page 41, and page 185
- Model Business Plans for Service Businesses by William A. Cohen on page 88, and page 349
See all 100 books this book cites
- 101 + Answers to the Most Frequently Asked Questions from Entrepreneurs by Courtney Price in Back Matter
- Working Wounded : Advice that Adds Insight to Injury by Bob Rosner on page 260
- How To Write A Business Plan by Mike P. McKeever on page 158
- Handbook of Geriatric Care Management by Cathy Cress on page 42
- The Small Business Start-Up Guide: A Surefire Blueprint to Successfully Launch Your Own Business by Hal Root on page 121
See all 12 books citing this book
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