Creating the Digital Future: The Secrets of Consistent Innovation at Intel (Hardcover)

~ Albert Y.c. Yu (Author) "AT THE MICROPROCESSOR FORUM IN SAN JOSE, CALIFORNIA, ON October 14, 1997, in front of 1,200 key players in the microprocessor and personal computer industry,..." (more)
Key Phrases: tium processor, product road map, microprocessor business, Moore's Law, Andy Grove, Pentium Pro (more...)

Editorial Reviews

Amazon.com Review

In Creating the Digital Future, Albert Yu, senior vice president of Intel's Microprocessor Products Group, reflects on the history and culture of Intel and shows how the company maintains the mindset of a 30-year-old start-up. Starting with an analysis of Moore's Law (Gordon Moore was a cofounder of Intel), which states that the number of transistors on a semiconductor chip doubles every 18 to 24 months, Yu traces Intel's fast track into the digital world--past, present, and future. Occasionally the book cheerleads Intel's accomplishments and reads as if it were written for insiders and friends. And while Yu reveals nothing new about Intel or the art and science of management, what comes across as most remarkable is Yu himself--his enthusiasm and openness to new ideas might make you wish he was your boss. --Harry C. Edwards

From Publishers Weekly

The invention of the microprocessor at Intel in 1971, as Yu tells it, was instigated by a customer request and represented a leap into the unknown. Since then, he writes, the California-based microchip giant has tried to make "obsolete" its own products with better ones before competitors do it first. While Intel senior v-p Yu offers details from the front of Intel's furious chip-building competition with Motorola, IBM and Sun Microsystems and explains how Intel's breakthroughs have affected the computer and electronics industries, most of this concise report is a savvy, straightforward primer for managers, business and computing professionals. While some business maxims are peculiar to high-tech (take Moore's "law," which states that the "number of transistors on a semiconductor chip doubles approximately every 18 to 24 months"), many of Yu's recommendations are drawn from business basics: focus on delivering measurable results; nurture a creative, risk-taking atmosphere; provide nonstop on-the-job training; develop a cohesive product line. Yu does, however, flesh out each strategy with pertinent case examples, making his manual a useful springboard for those designing or developing high-tech products in many fields. Editor, Robert Wallace.
Copyright 1998 Reed Business Information, Inc.

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Product Details

• Hardcover: 224 pages
• Publisher: Free Press; Underlined and Noted edition (August 12, 1998)
• Language: English
• ISBN-10: 0684839881
• ISBN-13: 978-0684839882
• Product Dimensions: 9.1 x 6.1 x 0.9 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,297,408 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 6 people found the following review helpful:

4.0 out of 5 stars Very easy to read and insightful on how Intel works, August 2, 1999

By A Customer

This book is a very easy to read and insightful description of how products innovate at Intel. The book also conveys accurately the Intel Value and culture that the Intel employees experience everyday at their work. This book is an excellent source of info on how Intel really works