Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services (Hardcover)

~ (Author), Thomas W. Butler (Contributor) "The message of this book is simple: High rates of success in new product innovation are possible for any firm, of any size, in any..." (more)
Key Phrases: opportunity selection criteria, nonphysical functional, successful new product innovation, Lear Siegler, Donnelly Corporation, Levi Strauss (more...)

Editorial Reviews

Review

Russell R. Coyner Executive Director, BIFMA International Having used Planned Innovation in a variety of businesses of all different sizes, and under several conditions, I find it applies and is successful wherever there is a serious management commitment. The results are dramatic. -- Review

Review

Dwane Baumgardner

Chairman, CEO, and President, Donnelly Corporation

Systematically applying the Planned Innovation principles can play a critical role in helping companies achieve strong growth with new products.

Norman A. Barkeley

Chairman, Ducommun Incorporated

Innovation is key to the long-term growth and profitability of any enterprise...and Planned Innovation is the proven way to assure it!

Russell R. Coyner

Executive Director, BIFMA International

Having used Planned Innovation in a variety of businesses of all different sizes, and under several conditions, I find it applies and is successful wherever there is a serious management commitment. The results are dramatic.

Anthony J. Carbone

Executive Vice President, The Dow Chemical Company

Planned Innovation has made a significant contribution to our growth through new product development. Applied with some discipline, these principles will avoid false starts and improve chances of both a technical and marketing success.

Ken Grant

Deputy Head, Department of Marketing, Monash University, Melbourne Australia

With enormous success, I have used the concepts expounded by Bacon and Butler in my consulting work. This is a must-have formula for the marketer of the 21st century and for all organizations looking to successfully introduce new products and services into the marketplace. --This text refers to the Paperback edition.

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Product Details

• Hardcover: 176 pages
• Publisher: Free Press; 3rd edition (February 3, 1998)
• Language: English
• ISBN-10: 0684839903
• ISBN-13: 978-0684839905
• Product Dimensions: 9.6 x 6.5 x 0.8 inches
• Shipping Weight: 14.1 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,779,741 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

20 of 24 people found the following review helpful:

4.0 out of 5 stars A practical set of rules for a new project manager, May 3, 1998

By	David Arelette (Yarrambat, Victoria Australia) - See all my reviews (REAL NAME)

This is a book that I wish I had 10 years ago when I was starting out managing major business development projects - the checklist model is sound and works to cut away risks.

It has an engineering bias but can be refocused to business development - but this requires some existing experience of project management to secure the maximum benefit.

If there is a negative, the book is a little thin - both in size and in business examples.

It is worth a place in a serious project manager type of business role.