Competitive Strategy: Techniques for Analyzing Industries and Competitors (Hardcover)

by Michael E. Porter (Author) "The essence of formulating competitive strategy is relating a company to its environment..." (more)
Key Phrases: generic competitive strategies, sophisticated competitor analysis, demand leading stage, United States, The Structural Analysis of Industries, Structural Analysis Within Industries (more...)

Editorial Reviews

Review
Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies. -- Review

Review
FortuneThree overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

The New York TimesAmerican executives are grasping for a logic to global competition. Mr. Porter...has given them one.

ChoiceFew books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.

Strategic Management JournalRepresents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.

Journal of Business StrategyAny manager who studies and uses the materials in this book should be able to devise more successful strategies.

Philip KotlerS.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityPorter's books on competitive strategy are the seminal works in the field.

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Product Details

• Hardcover: 397 pages
• Publisher: Free Press; 1 edition (June 1, 1998)
• Language: English
• ISBN-10: 0684841487
• ISBN-13: 978-0684841489
• Product Dimensions: 9.2 x 6.4 x 1.5 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (44 customer reviews)
• Amazon.com Sales Rank: #4,036 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

88 of 89 people found the following review helpful:

5.0 out of 5 stars The single most important book on business strategy, February 11, 2006

By	Avinash Sharma "MBA, M.S., Knowledge Worker" (Toronto) - See all my reviews

Michael E. Porter is a professor at Harvard Business School and a leading authority on Strategy and Competitiveness. He did his MBA and Ph.D from Harvard. He has served as an advisor to several business and government organizations. He was also a founder of the strategy and management consulting firm, Monitor Group.
Professor Porter is best known for his landmark books that defined the field of Strategy - Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980) and Competitive Advantage: Creating and Sustaining Superior Performance (1985). These books are must reads at the leading business schools.
I read Competitive Strategy (1980) for a Strategy course. It starts with a bang. On the very second page of the first chapter you will find the figure for the famous Five Forces Driving Industry Competition. While Porter did not intend this framework to be used for case interviews, in reality, this is a very important framework to know for the case interviews conducted by leading strategy and management consultancy firms. All top MBAs and anybody who has ever been hired by the best strategy and management consultancy firms knows this framework, and has probably read this book. The first chapter immediately proceeds to explaining each of the five forces:
1. Threat of new entrants
2. Intensity of rivalry among existing competitors
3. Pressure from substitute products
4. Bargaining power of buyers
5. Bargaining power of suppliers
While the first chapter alone is worth the cost of this book, I recommend it for the wisdom contained in the rest of the book. The chapters are organized under three parts (General Analytical Techniques, Generic Industry Environments, and Strategic Decisions). There are several thought provoking discussions on concepts such as A Framework for Competitor Analysis (Future goals, Assumptions, Current strategy, Capabilities), Market Signals and a Strategic Analysis of Vertical Integration.
This book is the single most important book on business strategy. It is a classic - like the management classics of Peter Drucker. As with every classic, the examples are old (not to be confused with outdated). But, the competition HP faced for electronic calculators in the 70s, it still faces for computers today. There have been several changes in the players, technology, industries, globalization, etc, but the foundation built by Porter's masterpieces are still relevant today.
Porter's second book Competitive Advantage (1985) introduced another important tool - The Value Chain. This analyzes primary activities (Inbound logistics, Operations, Outbound logistics, Marketing and Sales, Services) and support activities (Procurement, Technology development, Human resource management, Firm infrastructure) that firms must analyze to create value and competitive advantage.
If my review was helpful to you, I request you to select "Yes" so that the rating is improved and more readers will get to read it.

91 of 94 people found the following review helpful:

5.0 out of 5 stars Starting point for business strategy, December 30, 2000

By	Gerard Kroese (The Netherlands) - See all my reviews (REAL NAME)

Michael Porter is a Harvard Business School professor and a leading authority on competition and strategy. This book is a landmark in the field of strategy/strategic management, which later has become known as the positioning school. The book provides a great framework.

The book consists of three parts - General Analytical Techniques, Generic Industry Environments, and Strategic Decisions. In addition, the two appendices - Portfolio Techniques in Competitor Analysis, and How to Conduct an Industry Analysis - should also be mentioned as they are very useful.

In Part I, Porter discussess the structural analysis of industries (with the world-famous five forces), the three generic competitive strategies (overall cost leadership, focus, and differentiation), an excellent framework for competitor analysis, competitive moves, strategy toward buyers and suppliers, structural analysis within industries (strategic groups, strategic mapping, mobility barriers), and industry evolution (life cycle, evolutionary processes).

In Part II, Porter discusses competitive strategy within various generic industry environments, such as fragmented industries (with no real market leader), emerging industries (e-commerce and Internet are excellent examples, although not mentioned in this book as it was written in 1980), mature industries, declining industries, and global industries.

In Part III, Porter discusses strategic decisions which businesses/firms can take, such as vertical integration (forward, backward, partnerships), capacity expansion, and entry into new industries/businesses.

Even after 20 years, most of this book still stands strong, although some people will argue this. Michael Porter has responded to his critics in the 1996-Harvard Business Review article 'What is Strategy?' which is available as e-book (pdf-file) at Amazon.com. It is still a MUST for MBA-students and all other people interested in strategy/strategic management. The book is simple to read with plenty of examples and thus does not become a struggle.

98 of 104 people found the following review helpful:

5.0 out of 5 stars How Important Are Competitors in Setting Future Strategy?, December 14, 1999

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)

Anyone would agree that this book is the best overview of competitive strategy analysis ever written. The strength of the book is a solid outline of subjects and questions to improve your thinking, and get to be a step ahead of the competition. In highly-competitive, commodity businesses, that's usually what strategies focus on.

On the other hand, the rapid advances of knowledge and technology mean that the relevant benchmark is perfection, not the competitor, in defining an ideal best practice. In that world, this book has serious limitations, because the competitive dimension is often less important than the customer and user dimension these days.

Any business arena begins, as Peter Drucker so aptly put it, with the task "to create a customer." That reminder is especially relevant today when they are so many new ways to serve a customer's needs that no one has ever considered before. The strategic point of 'Blown to Bits' for example is that almost every business will see its vertical value chain (moving from resources through to the customer) broken apart into tiny segments each served by specialists. If you did not begin with that perspective in analyzing the impact of electronically-based business practices, you could easily focus on the wrong tasks using this book to create an over-broad strategy focus, rather than concentrating on just a few areas.

I suspect that the applications of Moore's Law and Metcalfe's Law need to be explicitly considered as part of the analysis that Professor Porter is recommending.

A more general weakness in this book is that it assumes that future conditions will be stable enough to draw conclusions about which conditions will be favorable, without giving enough guidance on how to deal with the increasing frequencies and degrees of volatility that we see (in areas like financial markets, commodity prices, the weather, changing customer preferences, and so forth).

Although no book that takes such a narrow focus can help but have weaknesses (like having the podiatrist not notice that you have kidney problems), if you want a good start of how to think about competitors, this is the book for you. Just be sure you keep developing yours strategy with additional dimensions after you finish using this analysis.

If you have read none of Professor Porter's works, this is the one book you should read.