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Why We Buy: The Science Of Shopping
 
 
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Why We Buy: The Science Of Shopping (Paperback)

by Paco Underhill (Author) "Comfortable shoes, the American commercial camouflage uniform-khaki pants, olive polo shirt, no aftershave and good, thick, dun-colored socks..." (more)
Key Phrases: older shoppers, merchandising materials, male shoppers, New York, The Gap, Lincoln Center (more...)
3.7 out of 5 stars See all reviews (143 customer reviews)

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135 used & new available from $4.70
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Frequently Bought Together

Customers buy this book with 1001 Ideas to Create Retail Excitement, Revised Edition (2003) by Edgar A. Falk

Why We Buy: The Science Of Shopping 1001 Ideas to Create Retail Excitement, Revised Edition (2003)
Price For Both: $23.80

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