Winning the Global Game: A Strategy for Linking People and Profits (Hardcover)

~ Jeffrey Rosensweig (Author) "For billions of people on this Earth, talk of the prosperous and growing global economy is just a cruel reminder of their own abject poverty..." (more)
Key Phrases: wealthy triad, great regional economies, great national economies, United States, Populous South, Latin America (more...)

Editorial Reviews

Amazon.com Review

Jeffrey A. Rosensweig is a capitalist with a heart. In his book, Winning the Global Game, Rosensweig takes a long look at the Third World--Africa and East Asia--and sees both tremendous economic opportunities and vast, untapped human potential. A professor of finance at Emory University in Georgia, Rosensweig makes the case that foreign investment can improve people and businesses. He writes that if managers follow a careful plan for development in fast-growing parts of the world, fewer people will starve, the environment will be spared, and women will enjoy more power and equality.

To show how multinationals can impact the developing world, Rosensweig gives us a taste of what Coca-Cola alone is generating in Africa. "New industries are popping up all around Coca-Cola," he writes. "The company estimates that every one job it creates directly produces another eight to ten jobs as a result of local economy growth." Winning the Global Game is painstakingly researched and organized. It's critical reading for students, community leaders, and businessmen. --Dan Ring

From Booklist

Rosensweig is a professor and economist at Emory University's Goizueta Business School. He argues that for businesses to succeed in the future, they must create new markets for their products. The markets with the most potential for growth, he continues, are in the world's developing nations. By investing in those countries, companies not only improve each nation's economy but also help create a middle class of consumers who are better able to afford the products the company produces. Rosensweig insists this is a "win-win situation," and he couches his argument in humanitarian terms and bolsters it with charts, graphs, and economic models. He adds that China, Indonesia, and India will join the U.S., Japan, and Germany as the "six great economies of the 21st century." And it is with those three newcomers that businesses should first focus their efforts. David Rouse

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Product Details

• Hardcover: 272 pages
• Publisher: Free Press (July 20, 1998)
• Language: English
• ISBN-10: 0684849194
• ISBN-13: 978-0684849195
• Product Dimensions: 9.6 x 6.4 x 1 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (18 customer reviews)
• Amazon.com Sales Rank: #1,760,672 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Inspiring for the entrepreneurial spirit, March 17, 2000

By	Jonathan S. Warner (Atlanta, GA) - See all my reviews

After reading Jeffery Rosenweig's inspiring book, I wanted to go home and begin working on a proposal for my new international company-now I just need a product or service, any ideas? Seriously, I think this book is a must-read for anyone expanding his or her business in the international arena. Being a natural poster boy for ADHD, the first section of his book was difficult for me to get through with all of the demographic data, population charts, etc. The second part of the book focuses more on his strategy for making things happen--really cool. I especially like the chapter on the future skills needed for the successful executive-very inspiring. Where I think Jeff misses the mark a little is on a strategy for dealing with people in all of this; i.e. local populations, cultures, governments, etc. He is an economist and not a social scientist so this is understood. I read this book on recent trip to Japan so it is not difficult to get through. Enjoy!

2 of 2 people found the following review helpful:

1.0 out of 5 stars Unbridled Optimism vs. Reality, August 29, 2002

By A Customer

Time has shown the theories in this book to be flat out wrong. There is a difference between being an optimist and a realist. The optimism in this book ignores reality, implying that third-world countries can participate in the global economy without the years and dollars it will take to build crucial infrastructures, while ignoring the fact that there is competition of other more-advanced countries with the same cheap labor and less inherent risk. There is no hard-core / hard-hitting analysis, just a little number crunching, some remedial graphs, and unfounded theories. The best advice is to save your [money] and not buy this book.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Synergistic Initiatives, February 25, 2000

By	S. Reever (Massachusetts) - See all my reviews

Synergistic initiatives empowerment of global penetration and diversification mark a gripping and steaming trail down which Rosensweig leads us in this most compelling litterary journey. Insights abound in this strategy packed guide. The strategic inspiration generated is on a parallel with the Tom Vu method in terms of both the strategy and the communication of it.