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Editorial Reviews
Amazon.com Review
Contrary to popular belief, successful entrepreneurs do not crave risk. In fact, they strive to minimize it. Bob Reiss, founder of several companies and the subject of a Harvard Business School case study, has written Low Risk, High Reward to share the many ideas he's developed over the past four decades for succeeding through prudent action. In straightforward language, he addresses practical methods for spotting, managing and reducing risks in virtually every facet of business, from developing initial concepts and financing their production to securing orders and preparing for the future. Some suggestions are somewhat obvious--such as using commissioned versus salaried employees, contracting for manufacturing facilities rather than building your own, and thoroughly testing ideas before implementing them. The vast majority, though, deal with risk reduction in more novel ways. Among those he details with specific suggestions: working with suppliers to stretch payments and free up cash; managing products from the start with an eye toward their natural (and limited) life span; focusing on packaging as a means of grabbing initial orders and securing crucial reorders; and vigorously protecting ideas by preventing knockoffs and responding forcefully if they do appear. Current business owners, along with those who hope to join them, will find his advice helpful. --Howard Rothman
From Publishers Weekly
Reiss, an entrepreneur, does a competent job of covering all the ways to minimize the risk of starting a business--for example, through entering a franchise, partnering with an established company or finding financial backers. In particular, his discussion of the importance of numeracy (the financial equivalent of literacy) helps distinguish his effort from many similar books. But he misses other opportunities to make a unique contribution. For example, on the relatively few occasions when Reiss talks about his own experiences, he conveys a passion the book otherwise lacks; one wishes those sections were longer. Similarly, his insight into entrepreneurship as "a way of thinking, rather than a personality type" could have gone a long way toward adding dimension to his pointers had he expanded on it As it is, the book remains a solid if workmanlike checklist for would-be entrepreneurs. (May)
Copyright 2000 Reed Business Information, Inc.
See all Editorial Reviews
Contrary to popular belief, successful entrepreneurs do not crave risk. In fact, they strive to minimize it. Bob Reiss, founder of several companies and the subject of a Harvard Business School case study, has written Low Risk, High Reward to share the many ideas he's developed over the past four decades for succeeding through prudent action. In straightforward language, he addresses practical methods for spotting, managing and reducing risks in virtually every facet of business, from developing initial concepts and financing their production to securing orders and preparing for the future. Some suggestions are somewhat obvious--such as using commissioned versus salaried employees, contracting for manufacturing facilities rather than building your own, and thoroughly testing ideas before implementing them. The vast majority, though, deal with risk reduction in more novel ways. Among those he details with specific suggestions: working with suppliers to stretch payments and free up cash; managing products from the start with an eye toward their natural (and limited) life span; focusing on packaging as a means of grabbing initial orders and securing crucial reorders; and vigorously protecting ideas by preventing knockoffs and responding forcefully if they do appear. Current business owners, along with those who hope to join them, will find his advice helpful. --Howard Rothman
From Publishers Weekly
Reiss, an entrepreneur, does a competent job of covering all the ways to minimize the risk of starting a business--for example, through entering a franchise, partnering with an established company or finding financial backers. In particular, his discussion of the importance of numeracy (the financial equivalent of literacy) helps distinguish his effort from many similar books. But he misses other opportunities to make a unique contribution. For example, on the relatively few occasions when Reiss talks about his own experiences, he conveys a passion the book otherwise lacks; one wishes those sections were longer. Similarly, his insight into entrepreneurship as "a way of thinking, rather than a personality type" could have gone a long way toward adding dimension to his pointers had he expanded on it As it is, the book remains a solid if workmanlike checklist for would-be entrepreneurs. (May)
Copyright 2000 Reed Business Information, Inc.
See all Editorial Reviews
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Inside This Book
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The formal academic studies I've read indicate that there is no one, definitive profile of the "successful entrepreneur." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most licensors, trivia games, offending company, free ads, direct response advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Western Pacific, Jerry Shafir, John Korff, Wall Street, Hong Kong, Mickey Mouse, Barbara Todd, Dennis Boyer, Harvard Business School, National Magic Week, New Jersey, San Francisco, Bud Pironti, Don Bakehorn, Frank Perdue, Father's Day, General Motors, John Altman, Library of Congress, Mike Hsieh, Peter Benassi, Society of American Magicians New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The formal academic studies I've read indicate that there is no one, definitive profile of the "successful entrepreneur." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most licensors, trivia games, offending company, free ads, direct response advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Western Pacific, Jerry Shafir, John Korff, Wall Street, Hong Kong, Mickey Mouse, Barbara Todd, Dennis Boyer, Harvard Business School, National Magic Week, New Jersey, San Francisco, Bud Pironti, Don Bakehorn, Frank Perdue, Father's Day, General Motors, John Altman, Library of Congress, Mike Hsieh, Peter Benassi, Society of American Magicians New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
2
books
cite this book:
- Enterprising Nonprofits: A Toolkit for Social Entrepreneurs by J. Gregory Dees on page 101, and Back Matter
- I Don't Know What I Want, But I Know It's Not This: A Step-by-Step Guide to Finding Gratifying Work by Julie Jansen on page 250
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