According to consultants William A. Schiemann and John H. Lingle, companies that truly "manage by measurement" are outperforming those that don't by an average three-year return on investment of 80 percent versus 45 percent. In Bullseye! Hitting Your Strategic Targets Through High-Impact Measurement, they detail a comprehensive four-phase program for anyone who would like to advance corporate goals by similarly overhauling the way information is gathered, shared, and managed within the organization. Their sweeping system helps leaders accurately and consistently track the performance of a half-dozen key components--customers-competitors, financial stakeholders, employees-subcontractors, technologies, partners-suppliers, and overall communities--and then share resultant data across the board. While business measurement has traditionally been "a monitoring device primarily used to 'take the temperature' of the organization and help supervisors know where to focus their attention," Schiemann and Lingle's approach utilizes it instead to link ideas and behaviors, integrate performance companywide, and increase self-accountability. After demonstrating how corresponding efforts have paid off in Fortune 100 firms such as Procter & Gamble, General Electric, and Sears, they examine deterrents to implementation and explain the process. Recommended for senior executives, managers, and production teams seeking new ways to bolster their bottom lines. --Howard Rothman
Review
Donald E. Tornberg Vice-President, Progress, BP Amoco Bullseye! advances a dynamic new approach to strategic performance measurement. It sets practical guidelines for senior management's leadership in measuring results, and it outlines a rigorous process for translating strategic imperatives into reality. -- Review
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