NLP: The New Technology of Achievement by NLP Comprehensive  (53)  $10.85

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking by Kevin Hogan  (76)  $16.08

Influence: Science and Practice (4th Edition) by Robert B. Cialdini  (121)  $15.63

The Art of Seduction by Robert Greene  (220)  $12.06

Get Anyone to Do Anything: Never Feel Powerless Again--With Psychological Secrets to Control and Influence Every Situation by David J. Lieberman  (135)  $10.32

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Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Journal of Social and Clinical Psychology
The materials in Cialdini's Influence is a proverbial gold mine.

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First Sentence:
I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY opened an Indian jewelry store in Arizona. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
scarce cookies, luncheon technique, compliance practitioners, reciprocation rule, social proof, compliance tactics, shortcut response, compliance professionals, scarcity pressures, liking rule, initial favor, reciprocity rule, social evidence, scarcity principle, smaller request, trigger features, psychological reactance, automatic influence, suicide stories, contrast principle, canned laughter, suicide story, association principle Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bad Cop, New York, Good Cop, United States, People's Temple, Jim Jones, Arizona State, Hell Week, Robert Young, Boy Scout, Chinese Communists, Joe Girard, San Francisco, World War, Amway Corporation, Angela Lansbury, Catherine Genovese, Marian Keech, North Carolina, South America, Dade County, Professor Phillips New!
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!

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