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Here Comes Everybody (Hardcover)

"On an afternoon in late May 2006 a woman named Ivanna left her phone in the backseat of a New York City cab..." (more)
Key Phrases: birthday paradox, mass amateurization, new social tools, United States, Small World, Home Moms (more...)
4.5 out of 5 stars See all reviews (46 customer reviews)


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Product Details

  • Hardcover: 336 pages
  • Language: English
  • ISBN-10: 0713999896
  • ISBN-13: 978-0713999891
  • Product Dimensions: 9.3 x 6.1 x 1.3 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.5 out of 5 stars See all reviews (46 customer reviews)
  • Amazon.com Sales Rank: #1,508,172 in Books (See Bestsellers in Books)

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Customer Reviews

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82 of 91 people found the following review helpful:
5.0 out of 5 stars Five for Synthesis & Explanation, March 2, 2008
By Robert D. Steele (Oakton, VA United States) - See all my reviews
(TOP 50 REVIEWER)   
I was modestly disappointed to see so few references to pioneers I recognize, including Stewart Brand, Kevin Kelly, Joe Trippi, and so on. Howard Rheingold and Yochai Benkler get single references. Seeing Stewart Brand's recommendation persuaded me I don't know the author well enough, and should err on the side of his being a genuine original.

Certainly the book reads well, and for someone like me who reads a great deal, I found myself recognizing thoughts explored by others, but also impressed by the synthesis and the clarity.

A few of my fly-leaf notes:

+ New technologies enable new kinds of groups to form.

+ "Message" is key, what Eric Raymond calls "plausible promise."

+ Can now harness "free and ready participation in a large distributed group with a variety of skills."

+ Cost-benefit of large "unsupervised" endeavors is off the charts.

+ From sharing to cooperation to collective action

+ Collective action requires shared vision

+ Literacy led to mass amatuerism, and I have note to myself, the cell phone can lead to mass on demand education "one cell call at a time"

+ Transactions costs dramatically lowered.

+ Revolution happens when it cannot be contained by status quo institutions

+ Good account of Wikipedia

+ Light discussion of social capital, Yochai Bnekler does it much better

+ Value of mass diversity

+ Implications of Linux for capitalism

+ Excellent account of how Perl beat out C++

Bottom line in this book: "Open Source teaches us that the communal can be at least as durable as the commercial.

Other books I recommend:
Out of Control: The New Biology of Machines, Social Systems, & the Economic World
Tools for Thought: The History and Future of Mind-Expanding Technology
The Virtual Community: Homesteading on the Electronic Frontier
Smart Mobs: The Next Social Revolution
The Revolution Will Not Be Televised : Democracy, the Internet, and the Overthrow of Everything
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Wikinomics: How Mass Collaboration Changes Everything
Group Genius: The Creative Power of Collaboration
Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming
Collective Intelligence: Creating a Prosperous World at Peace

There is of course also a broad literature on complexity, collapse, resilience, diversity, integral consciousness and so on.
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127 of 144 people found the following review helpful:
3.0 out of 5 stars Do we really need another bit of tech-prognostication?, April 30, 2008
If you read enough, you just have to be wary of "Here Comes Everybody" and its ilk. If you're the sort of person thinking of reading Shirky's book, you've probably also read Larry Lessig (Code), Yochai Benkler (The Wealth of Networks, not to mention essays like "Coase's Penguin"), Shapiro and Varian (Information Rules), maybe Weinberger (Everything is Miscellaneous), and on and on. You've used the Wikipedia. You may well use Linux. You've learned about "the wisdom of the crowds" (Surowiecki). You've got "the long tail" in there somewhere too.

What does Shirky add to this cacaphony? He adds one important special case of all of the above: the Internet lets us form groups effortlessly. Now we can work together on projects that we wouldn't have known about otherwise. We can find other people for fun in the real (non-Internet) world. We can find people with remarkably obscure interests matching our own. Previously these would have taken far too much time and effort. And the payoff is far too low for any company to be interested in connecting, say, lovers of ancient Chinese art. What the Internet has given us is a set of tools that allow us to create and find these groups.

This comes with its downsides. For instance, at the same time that it becomes easier for me to find blogs devoted to 18th-century ship-in-a-bottle designs, it becomes easier for you to find backwoods militias. The example Shirky gives here is a web bulletin board devoted to encouraging anorexia among its teen members. (This was the only part of the book that actually horrified me.) In the real world, these sorts of groups succumb to social pressure and go into hiding. The web makes it possible for them to find one another; they are no longer alone.

Shirky only gives the briefest treatment of these groups, and seems generally in favor of them for the same reason that people favor free speech: it protects the speech we hate as well as the speech we support. I would have liked deeper coverage here. In a lot of senses, the Internet is making us reconsider the foundations of democracy: now we're face to face with the consequences of truly free speech; what do we do about it, if anything? Do we still stand by the free-speech absolutism that we clung to when it was more or less hypothetical? Shirky doesn't really touch on this.

He's quite often a techno-idealist, which is a stance he assumes professionally. As a technologist, he's convinced that the spread of cheap communications technologies will allow protesters to connect and topple ruling elites; he uses protests within Belarus as an example. He doesn't really follow this up with counterexamples: Great Firewall Of China, anyone? More to the point: politics will exist even after text messages amongst flashmobs are a faint memory. I'd have liked this book better had Shirky cowritten it with a political scientist.

Had Shirky dug into this a little more, the whole tone of his book would have changed. Had he scaled out his historical perspective, he might not be as optimistic either. I've been reading about the revolutionary potential of technology at least since I started using PGP; it was supposed to have been used by freedom fighters in the jungles of Burma. This strain continued through O'Reilly's publication of its collection of essays on P2P. Within there were essays on, say, FreeNet, which was explicitly designed to create a censorship-proof peer-to-peer network. Only the occasional voice was brave enough to ask whether FreeNet would even be permitted within a repressive regime. If Shirky were interested in convincing me that technology might topple existing power structures, he'd go ask how those freedom-fighters are doing.

Shirky's is a valuable point of view, but it's a point of view that I've heard too many times. Nowadays, it's more courageous -- and ultimately, I think, more helpful to the world -- to write a book disagreeing with Shirky ("Google and the Myth of Universal Knowledge," say, or "The Cult of the Amateur") than it is to write Here Comes Everybody.
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18 of 18 people found the following review helpful:
4.0 out of 5 stars Good Primer for the newbie, Non-Geek and the Seasoned Social Media Pros , March 11, 2008
In this book, Shirky describes three levels of group activities, made possible by social media:

1. Sharing with others, using del.icio.us, Flickr, Slideshare and other social tools. After September 11th, a professor of Middle Eastern history starts writing a blog that became a resource for reporters covering the battles in Afghanistan and Iraq.

2. Collaboration, perhaps using Linux or Wikipedia. Kite makers find each other online and collaborate on the most radical improvement in kite design in decades. So are architects.

3. Collective action, where groups form to pursue a larger purpose and use social tools, ranging from google or Yahoo! groups to free online social networks such as Ning to share news and tips, recruit others, support each other and remain unified.

Writes Shirky, "... one of the things I most hope readers get out of it, is an excitement about how much experimentation is still possible, and how many new uses of our social tools are waiting to be invented." Similarly the Internet changed how outraged Catholics could rally for changes when pedophile priests went on trial. The organizing clout of the Internet did not come in time for one of my heroes, Gary Webb.

In a controversial move, Shirky describes why he thinks MoveOn has not succeeded in three ways that Obama has, using social media, beginning with his "wide pockets versus deep pockets" approach to securing many little donations rather than a few big donations. Another example, fighting against the airline industry's resistence setting standards for passengers stuck on the tarmac, some angry passengers recruited, "tens of thousands of people in a few weeks" to join the Coalition for an Airline Passengers' Bill of Rights.

Each example in his book includes three vital elements: a credible and clear promise, use of the right social media tool(s) and an attractive bargain for and with potential participants.

Writing in sharp contrast to Shirky's view of social media as a collective experience for "us", Lee Siegel, in Against the Machine, believes the Internet mainly serves "me" and often brings out the banal in "amateurs". He calls it, "the first social environment to serve the needs of the isolated, elevated, asocial individual."
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