False Flat: Why Dutch Design is so Good (Hardcover)

~ (Author), Adam Eeuwens (Author)

Editorial Reviews

Product Description

The Netherlands is currently one of the world’s poles of great modern design, a center of innovation and experimentation in architecture, urban planning, industrial design, and graphic design.

This book showcases the dynamism of contemporary Dutch design and, through a detailed exploration of the country’s geography, culture, and history, defines its particularities as a manifestation of things intrinsically "Dutch." Eschewing a traditional academic presentation, authors Aaron Betsky and Adam Eeuwens, together with the renowned Dutch book designer Irma Boom, have conceived a witty, multidimensional structure for the book that brings to life a prolific design culture in a rich landscape of interconnected stories.

False Flat consists of an introduction and five illustrated text chapters by Aaron Betsky, the director of the Netherlands Architecture Institute. These chapters are interspersed with 16-page sections consisting solely of selected images and extended captions, in a unique presentation conceived by Boom.

About the Author

Aaron Betsky is director of the Netherlands Architecture Institute (NAI) in Rotterdam. From 1995 to 2001 he was Curator of Architecture, Design, and Digital Projects at the San Francisco Museum of Modern Art where he curated Do Normal: Recent Dutch Design in 1998. Adam Eeuwens is a Dutch critic and writer currently living in Southern California. He specializes in writing about Dutch design and helped assemble Do Normal. Irma Boom is a world renowned Dutch graphic designer who has established an international reputation with her book designs. Her work is recognised for an uncompromising attitude in approaching projects, reinterpreting the facts, and adding a unique dimension to each project.

Product Details

• Hardcover: 400 pages
• Publisher: Phaidon Press (September 1, 2004)
• Language: English
• ISBN-10: 0714840696
• ISBN-13: 978-0714840697
• Product Dimensions: 9.6 x 6.9 x 1.6 inches
• Shipping Weight: 3.3 pounds
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #756,125 in Books (See Bestsellers in Books)