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Fruits Vinyl Bound – January 6, 2001

by Shoichi Aoki (Photographer, Foreword)
4.6 out of 5 stars 81 customer reviews
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Front Lines
Front Lines
These three daring young women will play their parts in the war to defeat evil and save the human race. As the fate of the world hangs in the balance, they will discover the roles that define them on the front lines. Hardcover | Kindle book
$22.28 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

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Product Details

  • Vinyl Bound: 304 pages
  • Publisher: Phaidon Press; First Edition edition (January 6, 2001)
  • Language: English
  • ISBN-10: 0714840831
  • ISBN-13: 978-0714840833
  • Product Dimensions: 6.8 x 1 x 9 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (81 customer reviews)
  • Amazon Best Sellers Rank: #359,588 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

23 of 23 people found the following review helpful
5.0 out of 5 starsEye popping fashion passion (with a healthy does of humor)
By Matthew L. Mutchmore on January 4, 2002
Format: Vinyl Bound
From the highly worshipped pages of Japan's premiere street fashion bible comes FRUITS, from the magazine of the same name, created and photographed by Shoichi Aoki. From its beginning in 1994, FRUITS magazine covered the wide world of street fashions sported by young Japanese crowd of the Tokyo suburbs. This edition of FRUITS, from Phaidon publishing, is a collection of full page portraits from the magazine. It's the first time many of these images have been published in the western world.
Be prepared to enter the wild and wacky world of Japanese street style; a mixture of thrift store chic, designer handbags and accessories, anime and manga color, traditional Japanese clothing and home created "couture", sure to grab your attention, if not to make you laugh out loud. Creativity and ideas abound (notice I didn't say they were all "good" ideas.) Witness fever pitched fashion passion, eye popping cartoon creations worn with complete self confidence. Getting your picture in FRUITS magazine is your fashion street cred badge of honor, and these kids pursue it with all the style muscle they can muster.
Rasta cowboys, EGL (elegant gothic Lolita) baby dolls, anime space cadets, rockabilly punks, designer samurais; these are but a few of the style hybrids on display. Mixing vintage finds, designer labels (like W<, Jean Paul Gaultier and the prolific influence of Vivienne Westwood), and their own customized experiments, these Japanese teens create a world where the only limit to style is their own imagination.
You need this book. It's that good.
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20 of 20 people found the following review helpful
5.0 out of 5 starsSelling Japanese Fruit to the World
By Kjeld Duits on March 29, 2004
Format: Vinyl Bound
I love the work by my fellow photographer Shoichi Aoki. Like me, he shoots the cool trendsetters on the streets of Tokyo. Since he started his magazine FRUITS in the mid-90s he has taken countless of photographs of the coolest street fashion that the world has seen sofar. The best of these shots are compiled in this book.
Aoki first started documenting street fashion in London in the mid 80's. He has told me that he taught himself how to take photographs from books. At the time Japanese fashion wasn't free at all. Inspired by the free street fashion of London the young Aoki decided he wanted to do something about Japanese staleness.
In the early to mid 90's things were beginning to change in Japan. The Harajuku area in Tokyo had its main thoroughfare closed off on Sundays and this was attracting more and more bands and show offs. The 'pedestrian heaven' (hokoten) as it was called became a laboratory and incubation center for new trends in music and fashion.
"In Japan," Aoki told me recently, "everybody had always dressed the same. Whatever was popular was worn by everyone. Everybody would wear Comme des Garçons or Ivy or whatever brand was 'in'. But suddenly Harajuku became free. People started to feel that it was cool to coordinate your own clothes. Harajuku fashion became really interesting and fun." He recalls: "You had this small group of trendsetters, perhaps 10 to 20 people. Whenever they came up with something new, others would soon imitate them. But these imitators weren't as cool as the original trendsetters so the trendsetters didn't want to be identified with them."
"To differentiate themselves again they came up with new things. It just escalated.Read more ›
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41 of 49 people found the following review helpful
4.0 out of 5 starsTruly captures how young Japanese Teens dress
By nycgirl TOP 500 REVIEWER on August 8, 2002
Format: Vinyl Bound
After visiting Japan last year and having spent most of my time in Harajuku (where most of these pix were taken)--all i can say is this book truly captures how young Japanese teens dress. Hypercolored clothing, crazy extreme mismatching, a gaggle of plastic accessories, technotoys and unnatural hair color is standard-- it's anime character meets candyraver meets barbie in Super Mario land.
You may think these teens are the few "extreme" dressers in their society, but you're wrong. I would estimate that 80% of teens in Japan's metro areas dress this way, if not more extreme.
In fact, the teens in Fruits are a bit *subtle* compared to what is going on in Japanese fashion today. It's not uncommon to see girls in elaborate french maid outfits with metallic makeup walking out of the train station. Walking everywhere you see these hello kitty psycho sweethearts, riddled with fake blonde hair, white lipstick, and mile-high op-art platforms. I've turned a corner and seen gangs of japanese guys and girls looking like Bob Marley and Lauryn Hill, replete with fake black tan, dreads, ghetto fabulous hip hop gear and all. Scrupulous attention is paid to every part of the body. Only about 5% of Japanese girls i observed did NOT wear some kinda of intricate rainbow patterned/bejeweled nail art. And the best part is seeing all these vividly dressed youths swarming all around you in hordes.
Fruits, although on target for year 2001, is almost out of style now, given that Japanese fashion trends change every minute. If you can't get enough of Fruits, then you really need to take a trip to Japan (Tokyo) which I stress is vital for anyone in the fashion, arts, or other trend industry.Read more ›
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Most Recent Customer Reviews

5.0 out of 5 starsBeautiful Japanese Fashion book

Very good fashion book for a slice of the wilder side of Japanese fashion.

Published 16 days ago by Jack Kelleher
5.0 out of 5 starsPerfect!! Amazing book

Perfect!! Amazing book, definitely a must-have for people interested in fashion, and 90s Japanese street fashion in particular. The book arrived in perfect condition. Thanks!

Published 2 months ago by alison dorantes-garcia
5.0 out of 5 starsLove this book

Love this book. I have the other one too. I love all the pictures and the little details about the style and ages and outfits of the people. My kids also enjoy these books. Read more

Published 2 months ago by 3girlzn3boyz
5.0 out of 5 starsFULL of Japanese Street Fashion!

Bought used but looks BRAND NEW- all pages are full color and glossy- tons of awesome Japanese fashion. I have Fresh Fruits- the sequel- and both are awesome.

Published 5 months ago by Sydney Salem
4.0 out of 5 starsFour Stars

a gift for a family member they enjoyed it

Published 8 months ago by macone
5.0 out of 5 starsFive Stars

Favorite

Published 13 months ago by erandi
5.0 out of 5 starsI love to see how creative people are

This is a delightful book of quirky and colorful fashions from Japan. I love to see how creative people are, and everyone is so cheerful in their pictures!

Published 16 months ago by Heather Hilburn
4.0 out of 5 starsDynamic and fun style

Fun book! Very well made and interesting to flip through. For me some of the photos/outfits weren't very inspiring but as a whole they were great.

Published 17 months ago by Hunter
5.0 out of 5 starsSo reasonable!!

I remember when these were so expensive to get a hold of. It was nice to find a reasonably priced copy!!

Published 22 months ago by Anupa Otiv
5.0 out of 5 starsFun book

So many creative and fun ideas. Use a little or a lot of them for creative costuming. Nice clear photography.

Published on December 30, 2013 by Lynn

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