Boring Postcards USA (Paperback)

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Editorial Reviews

Amazon.com Review

You know those old postcards that show the local meatpacking factory in all its cinder-block glory or the sickening color scheme of a cheap '70s motel room? Well, here they are. Beginning with panoramas of highways in Ohio, Pennsylvania, New York, and other U.S. states, Boring Postcards segues to truck stops, restaurants, motor inns, malls, airports, military bases, factories, tools, and automobiles. Every image is certifiably boring, whether by dint of a photographer's ineptitude (dead-on views taken from too far away) or the sorry state of corporate architecture and interior design. And yet, as earnest advertisements for the American Way of Life, they all radiate a sunny faith in the uniqueness and desirability of whatever they portray.

There's not a word of commentary in this book, but that part is up to you. Certain things begin to stand out as you flip through the pages. Like the always blue skies. (Positive thinking!) Or the potentially interesting details that are uniformly obliterated, thanks to those polite middle-distance views and the muddy qualities of cheap lithography. There's a weird tension between the blandly generic ("Fine Food" reads the only visible sign atop a low-slung white building) and the proudly local (according to the postcard caption, this is "The famous Blue Grill on U.S. 40, St. Elmo, Ill."). In its silently subversive way, Boring Postcards proposes that we look more closely at this hallowed form of marketing to see what it tells us about the values and standards of mainstream American culture. --Cathy Curtis --This text refers to the Hardcover edition.

Product Description

Boring Postcards goes Stateside – 160 exquisitely dull postcards from America.

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Product Details

• Paperback: 176 pages
• Publisher: Phaidon Press (March 1, 2004)
• Language: English
• ISBN-10: 0714843911
• ISBN-13: 978-0714843919
• Product Dimensions: 8.1 x 5.8 x 0.7 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (23 customer reviews)
• Amazon.com Sales Rank: #272,686 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

38 of 39 people found the following review helpful:

5.0 out of 5 stars Anything but boring..., February 19, 2001

By	Ahmad Jordan "Ahmad Jordan" (Bufalo, NY United States) - See all my reviews (REAL NAME)

This review is from: Boring Postcards USA (Hardcover)

This book breaks the maxim, "You can't judge a book by it's cover." With a honest title and a no frills cover, you open the book and you find postcards that live up to everything you didn't expect: No humor. No fancy photography. No witty postcard statements. No nothing. These are simple photographs of the most boring subjects a person can chance upon: Interstate highways, hotel rooms and Cafetteria Food.

But then you stop for a moment and wonder why something so boring could possibly hold your attention for so long. I think the mesmerizing element of these boring postcards is that they are actually doing what they were intendid to do during their creation: They are bookmarks of a persons travel. They show you where a person was as they crossed the state line into Ohio. Sure the toll booth in the photograph is not much to look at...but you almost feel as if you are in the car with the traveller.

Also, because these photos are from the 50's and 60's...you feel as if this is not only a travel across the country. But a travel back into time. A young fella like myself can actually appreciate the look of days that are before my time. The best part is that they aren't tampered with. No photography tricks or advertising acrobats. These were point and click photos that aren't trying to be sexy. So yes, these postcards are definitly boring. But that's what is so exciting about them.

23 of 24 people found the following review helpful:

5.0 out of 5 stars Boring, Ugly and Charmless Postcards, August 16, 2001

By	Anthony Thompson (Big Lake, MN United States) - See all my reviews (REAL NAME)

This review is from: Boring Postcards USA (Hardcover)

This book is very funny. Whoever came up with the concept has a delightfully twisted sense of humor. And, I like the fact that the editor lets the cards speak for themselves (rather than indulging in an ultrahip forward). Bravo!

14 of 15 people found the following review helpful:

4.0 out of 5 stars An inspired collection of postcards from the edges, January 11, 2001

By	hyperbolium (Earth, USA) - See all my reviews (TOP 50 REVIEWER)

This review is from: Boring Postcards USA (Hardcover)

The title is something of a misnomer - there's nothing boring about the cards collected in this edition. Banal, perhaps, but not boring. The irony encapsulated in a desloate stretch of highway titled "Picturesque Indiana" cannot be underestimated in its appeal or entertainment value.

The pride displayed in entrance ways to multimillion dollar turnpikes or the cafes of motels on well-traveled tourist highways speak to a time when the connectivity of automobile travel was still miraculous. Similarly for the cards documenting the rise of shopping centers (malls were still to come), factories, trailer courts, and all manner of 50s and 60s innovation. It all feels quite quaint now, magnified by the editor's terrific selection of poorly composed and wackily titled cards.

The editor has a terrific eye for oddball cards, and the inclusion of cards that show edge wear or postmarks helps bring them to life as mail-art. Perhaps the only negative is that the card backs were not included; a shame, given that the descriptions given there are often as good as the picture image. I also note the peculiar insertion of blank pages here and there.

A must-have volume for postcard collectors, collectors of kitschy 50s/60s art, or just about anyone with an interest in the intersection of industrial and consumer arts.