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4 of 5 people found the following review helpful:
5.0 out of 5 stars
Emperors and Empires Sill "Under Construction", April 5, 2002
Leibovich's use of the word "imperialist" is apt to the extent that each of the five "restless kids" (Case, Chambers, Bezos, Gates, and Ellison) grew up to "virtually rule the world" and now preside over the 21st century's equivalent of an empire. Thus each can be viewed as a modern-day emperor. In that sense, they are (at least for now) among the "royalty" of the contemporary business world. Frankly, I find them much more interesting as ordinary human beings in most respects but who do indeed possess a few extraordinary talents which help to explain why each has achieved so much thus far. Leibovich organizes her excellent material with five chapters, each dedicated to one of the "new imperialists." Having just read Florence Stone's The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success, I was already well-prepared for the first chapter. Stone's comments about Ellison are remarkably;y consistent with Leibovich's, both agreeing that Ellison is one of the most complicated, sometimes contradictory, and on occasion infuriating people they have as yet encountered. Consider Leibovich's account of a conversation with Adda Quinn, to whom Ellison was once married, years before the founding of Oracle: "Quinn calls Ellison the most charming, brilliant, and non-boring man she has ever known. He also gave her an ulcer, she says, with his deceptions, darting interests, and changing moods....He had an explosive temper and Quinn said she feared for her safety as their marriage was ending. The couple kept guns in the house -- they lived in a rough part of Oakland and had been burglarize -- and she thought that Ellison was becoming increasingly erratic." There are many other similar comments by whose who had direct and frequent contact with Ellison. Obviously, Ellison is an exceptionally intelligent man but also "volatile" and, when it serves his purposes ruthless. The chapter which interested me the most is the one devoted to John Chambers. He and the other four "achieved their dominance seemingly overnight. and to a degree that has exploded any previous notion of commercial scope and scale. Moreover their wired age goals go beyond mere geographic expansion; they incorporate a kind of lifestyle imperialism in which traditional lines of media and commerce are constantly being pushed." However, to a much greater extent than any of the others, Chambers has helped Cisco Systems to achieve its dominance through aggressive M&A initiatives and strategic partnerships. His preferred approach is collegial rather than confrontational. I also find it significant that Chambers' personality and leadership style are far less flamboyant than those of Ellison, Bezos, and Case. Also, based on the information provided, he conducts himself in a manner which suggests that he is much less competitive than Gates. However, it is important to remember that this may well be a skillfully cultivated perception rather than a reality. What we have here are mini-biographies, albeit more substantial than "portraits," of five uncommon men, all of whom are distinguished by "their quest for social ubiquity, a sense of manifest destiny that is captured in America Online's corporate mantra, `AOL Anywhere.' It's a poignant statement, not just of one company's voracious aims, but of the kinds of boundless goals that the networked economy now allows for." Thanks to Leibovich, we have in a single volume what will help us to understand "one of the most transforming and tumultuous eras in American history." Leibovich has rigorously examined where five of its greatest leaders came from and "what they've grown up to be"...at least so far.
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by Michael Lewis
by Malcolm Gladwell
