Building Interactive Entertainment and E-Commerce Content for Microsoft TV (It-Independent) (Paperback)

by Peter Krebs (Author), Charlie Kindschi (Author), Julie Hammerquist (Author) "Microsoft TV, which provides a software platform for creating interactive TV content as well as other enhanced TV service, will vitalize traditional television programming and..." (more)
Key Phrases: content creation standards, yellow selection box, trigger receiver object, Programmer's Guide, Link Creator, Design Guide (more...)

Editorial Reviews

Product Description
With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market-Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. INTERACTIVE TV IN ACTION describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV(r). By using Microsoft's WebTV Plus and Web TV for Microsoft (r) Windows(r) 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), readers learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.

Product Details

• Paperback: 401 pages
• Publisher: Microsoft Pr (April 2000)
• Language: English
• ISBN-10: 0735606285
• ISBN-13: 978-0735606289
• Product Dimensions: 8.8 x 7 x 1.5 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #2,481,864 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 12 people found the following review helpful:

5.0 out of 5 stars Excellent, the most clearly written e-commerce book out, April 28, 2000

By A Customer

Finally, a book on coding e-commerce applications that makes sense. I bought this book because I expect the combination of TV with the Internet to be the next really big thing and I did not want to miss it. The pleasant surprise was that this book helps in all sorts of Internet commerce development, not just interactive television. After slogging through other bit buckets it sure is nice to find a book that clearly explains not just e-commerce on TV but good web interface design in general. After reading this book I'm even able to make forms read and write to a database backend. If you are an intermediate or better HTML developer do your career a favor and buy this book.