Small Business Solutions: E-Commerce (Eu-Smart Solutions) (Paperback)

by Brenda Kienan (Author) "It's a bonanza. That's the public's perception of e-commerce, and market researchers agree..." (more)
Key Phrases: web shop, online branding, branding message, Build Your E-Commerce Website, Plan Your E-Commerce Initiative, United States (more...)

Editorial Reviews

Product Description
Enter Smart Business Solutions for E-Commerce, the book that will show you, the e-commerce manager or entrepreneur, where to start, which end is up, and which tools and technologies can help you. Whether your e-commerce endeavor is consumer-oriented or business-to-business, this book covers what you really need to know to get into the e-commerce game. It offers you valuable information about everything from how to develop on line strategies to how to organize content and oversee a transaction system. It will show you what to consider in building a site, as well as how to maintain freshness and quality, mind legal matters, promote the site, a nd decide whether to house it on your own server or have it hosted elsewhe re. Along the way, this book highlights the products and services that make building and maintaining an e-commerce site an easily manageable task.

Product Details

• Paperback: 400 pages
• Publisher: Microsoft Pr (February 2000)
• Language: English
• ISBN-10: 0735608466
• ISBN-13: 978-0735608467
• Product Dimensions: 9 x 7.2 x 1.2 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #878,772 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Real, practical advice., April 23, 2001

By	"riondugan" (San Jose, CA United States) - See all my reviews

This book isn't about just creating a website--it's about running a business! With the help of this book, I was able to come up with a plan for expanding my business into e-commerce. The book is very readable, and full of sensible advice. Each chapter moves you closer to making your idea a reality. It starts with getting real about what's going to work and steps you right through everything you need to know, all the way through building your site in the most economical way and right up to marketing it. My hat's off to this author for writing a book that's a good read and good advice, too.

2 of 2 people found the following review helpful:

4.0 out of 5 stars A seminar for the E-ntrepreneur, June 15, 2001

By	Timothy Walker (Orlando, Florida USA) - See all my reviews (REAL NAME)

Here, at last, is a concise introduction to the world of e-commerce for the semi-savvy professional. Terminology, strategic planning, branding, advertising, traffic generation, and, oh yes, technology... every topic budding e-ntrepreneurs need to consider before risking their futures is here presented with clarity and grace. One caveat: those looking for strictly the technical or strictly the business side of e-commerce will find this book lacking. To explain the whole, the author had little choice but to abbreviate some of the parts.

Like most titles published by Microsoft Press, this book has a decidedly pro-Redmond feel, with frequent references to bCentral, FrontPage, and other MS products and services (most notably in the section on server platforms... the author would have you believe your only choices are 2000 or NT). However, these product placements do not diminish the flow of the chapters or the value of the advice.

Alas, no one book can turn you into a dot-com success story overnight (unless Jeff Bezos' diary is for sale). But this one should certainly help.

4 of 5 people found the following review helpful:

5.0 out of 5 stars An excellent basic primer for e-commerce entrepreneurs., June 4, 2000

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Here's another primer linking small business efforts to e-commerce basics; from building a site and understanding database and transaction processing systems to understanding how to best hire a Web developer. Tips range from marketing a site effectively to making it easy for customers to use, making for an excellent coverage.