Business Intelligence: Making Better Decisions Faster (Paperback)

by Elizabeth Vitt (Author), Michael Luckevich (Author), Stacia Misner (Author) "Rapid advances in economic globalization and information technology have forced many organizations to anticipate and respond to increasing volatility and competitive pressures..." (more)
Key Phrases: data warehouse team, amount sales product, uniform aggregation, Cascade Designs, Lovesick Lake, Business Analytics Data Warehouse (more...)

Editorial Reviews

Product Description
This book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that's at the fingertips of decision makers. It describes what's involved in using business intelligence to bring together information, people, and technology to create successful business strategies-and how to execute those strategies with confidence. Real-life case studies show how world leaders in finance, manufacturing, and retail have successfully implemented business intelligence solutions and detail the benefits they have reaped.

Product Details

• Paperback: 202 pages
• Publisher: Microsoft Press (May 17, 2002)
• Language: English
• ISBN-10: 0735616272
• ISBN-13: 978-0735616271
• Product Dimensions: 9.3 x 6.6 x 1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #232,160 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #23 in	Books > Computers & Internet > Business & Culture > Technical Support
  #54 in	Books > Computers & Internet > Computer Science > Artificial Intelligence > Theory of Computing

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Concise, Practical and Inspiring Advice, January 9, 2004

By	Paulo W Gomes (Seattle, WA United States) - See all my reviews

Techies will enjoy learning from real world examples of business intelligence technologies. Business leaders will appreciate how complex technical and business topics are tackled from various perspectives - what is BI, how BI will help your organization, and the most helpful chapter, how to actually identify, start and implement a BI solution.

Only wish the authors had spent a little more time identifying pitfalls, but that is why you hire experts to help you out.

6 of 8 people found the following review helpful:

4.0 out of 5 stars A great primer, March 29, 2005

By	Michael Bingle (Basking Ridge, NJ USA) - See all my reviews (REAL NAME)

First of all, I will have to admit that I am a Microsoft advocate. I like their solutions and I think very highly of what they have to offer with SQL Server and Analysis Services.

This book lays down a good foundation for anyone to follow. It explains the concept of BI, the uses of BI, and the payback of BI. What more do you want.

I have been in charge of an SAP/BW group for a large consumer electronics company for the past 4 years. SAP's architecture for BI is very expensive, inflexible, and limited. Using Microsoft's concepts of BI would be cheaper, very flexible, with much more capabilities.

So, grab this book, read it, then read it again. Install SQL Server 2k. Install Analysis Services (comes with SQL Server 2k) and install SQL Servers Service Packs 1-3).

Then experiement with what they are telling you in this book and you will be amazed at what you can do....and cheaply!!!

Good Luck!

5.0 out of 5 stars Great book, perfectly pitched, May 13, 2008

By	TheBerns (DC USA) - See all my reviews

I bought this book for an overall understanding of BI without wanting a deep dive into the technicality of the technology. This book hit the spot nicely. Explained clearly the evolution of BI, the uses and some real-life solutions. In the final section it then went into the technology at a perfectly pitched depth. If you are looking for a BI reference guide, this is the wrong book for you. However, if you just want a clearly written book on the concepts behind BI and it's real life applications, this is the book for you.