Net Results.2: Best Practices for Web Marketing (v. 2) [ILLUSTRATED] (Paperback)

by Leland Harden (Author), Bob Heyman (Author), Rick Bruner (Author)

Editorial Reviews

Product Description
With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book’s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.

From the Publisher
First the boom; then the shakeout; and now... what? The future and the way there, that's what. E-business isn't going away and people are beginning to realize that understanding marketing is a survival skill not just for marketers. This book is a must-read for anyone associated with anything that has a website... "Net Results.2: Best Practices for Web Marketing" updates and improves upon one of the best books ever written on the subject. Ahead of its time and a critical success, the original version of the book, "Net Results: Web Marketing That Works," has been adopted as text at the university level while simultaneously gaining praise as an eminently accessible self-study guide. The authors have added new case studies and in general have rewritten the book to cover the myriad changes that have taken place on the e-business landscape since the previous edition came out. Authors Rick Bruner, Leland Harden, and Bob Heyman literally wrote the book on web marketing nearly four year ago; now they’ve made it a must-have purchase again. As one industry-insider reviewer put it, “I consider this to be required reading for any web entrepreneur.”

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Product Details

• Paperback: 343 pages
• Publisher: New Riders Publishing; illustrated edition edition (November 21, 2000)
• Language: English
• ISBN-10: 0735710244
• ISBN-13: 978-0735710245
• Product Dimensions: 9.1 x 6.8 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.9 out of 5 stars See all reviews (14 customer reviews)
• Amazon.com Sales Rank: #1,296,420 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Good Overview of Marketing a Web Site, February 9, 2001

By	Barbara Rhoades "Jackie of all Trades" (O'Fallon, MO USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

NetResults.2 is an overview of what is necessary to market a web site. Nine chapters explain things from Investment Goals to Public Relations. Each chapter has pictorial examples of the explanation and a Resource section at the end of each chapter. The book is printed in an easy-to-read font, large enough to make reading a breeze.

The Content section contains seven pages, an appendix of Internet Resources is nine-pages and the index section is seventeen pages long making it user-friendly. On each cover is an extra "turn over" so you can "bookmark" where you stopped reading and as an added incentive, the book cover is plastisized so you can read and drink your coffee without fear of spillage!

4 of 4 people found the following review helpful:

5.0 out of 5 stars Get a hi-lighter, pen, and notebook - and start making money, December 29, 2000

By	Ramon Ray (Brooklyn, NY USA) - See all my reviews

325 page Net Results.2 Best Practices for Web Marketing is not for the faint of heart. However, if you're serious about Web marketing and want more than a curious overview, Net Results.2 Best Practices for Web Marketing can help. What I immediately liked about Net Results.2 Best Practices for Web Marketing was that it was chock full of caset studies and examples, showing you how successful onilne brands are "Web Marketing" In Part II an "audience development", Net Results.2 Best Practices for Web Marketing explains how Alkami BioSystems did its marketing. "A trimly-designed home page puts the product pitch up front, and offers a free dow-load of one set of tools". 1) They found out what kind of information their audience wanted and built the Web site around that 2) They purchased an email list from a bioscience Web site and tested various email campaigns - and learned that the day of the week when email was sent out matters. There's more tips from Alkami BioSystems' experiences, and more case studies from other successes. Chapter 8 of Net Results.2 Best Practices for Web Marketing is entitled, "Word of Web: Email, Permission, and Viral Marketing" - this chapter alone gives you some good tips and tricks to low cost Web marketing. I'm not here to give you a summary of Net Results.2 Best Practices for Web Marketing but to tell you that this is a book you'll want to use with a hi-lighter and note book and refer to over and over again. It's even got a whole chapter on media relations - editorial calendars, how to find contact addresses and etc.

2 of 2 people found the following review helpful:

3.0 out of 5 stars Good Info - but got outdated in a hurry, November 20, 2002

By A Customer

Bought this to read over the weekend. Was a very good read, but what I found amazing is at least 1/3 off the web resources they list are either dead links or offer a totally different services than what was discussed in the book. Great for basics, great ideas - but they really need to update the book (which I would buy)