Taking Your Talent to the Web: A Guide for the Transitioning Designer (Paperback)

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Editorial Reviews

Product Description

This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc.The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

From the Back Cover

This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (populi) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

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Product Details

• Paperback: 448 pages
• Publisher: New Riders Publishing (May 18, 2001)
• Language: English
• ISBN-10: 0735710732
• ISBN-13: 978-0735710733
• Product Dimensions: 9 x 7.1 x 0.8 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (31 customer reviews)
• Amazon.com Sales Rank: #660,499 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars The Love Affair, June 6, 2001

By	Alan H. Herrell "the head lemur" (Phoenix, Arizona United States) - See all my reviews (REAL NAME)

I am a professional web designer. It has been my day job for 4 years. I have shelves of books on code, design, communication and marketing. This is my first review of any of them.

Imagine needing some good advice. You go to your friend who is wise, gentle and has been where you are thinking about going. If you are looking at the Web, Jeffery Zeldman is that friend.

This book reveals the love affair a lot of us have with the web. For those of you using the web as a member of the audience this book explains what you see. If you are thinking about the web as a participant, this book explains how it's done and how to get it there. From text on the screen to code and color, dynamic media presentations to effective design this book provides you with a guide to the areas where the web presents it's greatest strengths and it's weakest links.

Taking Your Talent to the Web is not a book you just want, it is the first book you need.

9 of 9 people found the following review helpful:

5.0 out of 5 stars Jeffery Zeldman Speaks--Better Listen!, June 5, 2001

By	F. Christenson "cyberfabe" (Cincinnati Ohio USA) - See all my reviews (REAL NAME)

When I bought Zeldman's book I expected to get a clutch of juicy Crimean War Stories about web design. What I did get was a supremely practical guide to using web design painlessly and effectivly. This is a useful book which answers tough, intuitive questions that nobody else knows the answer to (and will never admit it). For instance, what is the best way to make your text look good on the internet if you are handling it from an "Illustrator-type" of image? Why does CorelDraw/Photopaint default to saving images for the web in 96 dpi? There IS a reason, read this book and find out what it is. Want to use CSS? What unit of measure is the best for text? Once you read this book you will KNOW. If you are a beginner or an intermediate web designer, this book is right up your alley. Don't miss Taking Your Talent To The Web--it is a classic from a wise man.-

9 of 10 people found the following review helpful:

5.0 out of 5 stars A must have for today's Web designer, May 27, 2001

By	Terry Eaton (Ft. Lauderdale, FL USA) - See all my reviews

Zeldman tackles many of the issues facing today's Web designers with humor, intelligence and introspection. "Taking Your Talent to the Web" provides a clear, common sense path to insure successful site conceptualization, development, deployment and beyond. It is truly a must read for Web designers.